{"id":17880,"date":"2022-04-25T08:30:00","date_gmt":"2022-04-25T15:30:00","guid":{"rendered":"https:\/\/www.roomvu.com\/academy\/?p=17880"},"modified":"2022-04-25T06:31:55","modified_gmt":"2022-04-25T13:31:55","slug":"tips-for-creating-a-better-landing-page-for-real-estate","status":"publish","type":"post","link":"https:\/\/www.roomvu.com\/academy\/tips-for-creating-a-better-landing-page-for-real-estate\/","title":{"rendered":"Tips for Creating a Better Landing Page for Real Estate"},"content":{"rendered":"\n<p>Designing converting <a href=\"https:\/\/www.roomvu.com\/academy\/real-estate-landing-page-2020\/\">landing pages fo<\/a>r Real Estate is essential for every agent. The\u00a0<a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2016\/02\/29\/google-adwords-industry-benchmarks\" rel=\"nofollow\" target=\"_blank\">average conversion rate across all industries in Google AdWords<\/a>\u00a0is 3.75%, However, in Real estate the average is only 2.47%. In fact, landing pages are secret weapons agents can use to level up their marketing game along with their efforts on social media, their website, etc. So, we decided to gather all the best tips for creating a better landing page for Real Estate.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #326df7;color:#326df7\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #326df7;color:#326df7\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.roomvu.com\/academy\/tips-for-creating-a-better-landing-page-for-real-estate\/#Tips_for_Creating_a_Better_Landing_Page_for_Real_Estate\" >Tips for Creating a Better Landing Page for Real Estate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.roomvu.com\/academy\/tips-for-creating-a-better-landing-page-for-real-estate\/#Tips_for_Creating_a_Better_Landing_Page_for_Real_Estate_Takeaways\" >Tips for Creating a Better Landing Page for Real Estate: Takeaways<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tips_for_Creating_a_Better_Landing_Page_for_Real_Estate\"><\/span>Tips for Creating a Better Landing Page for Real Estate<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Without further ado, let&#8217;s see how you can optimize your landing pages for Real Estate:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Keep it Simple<\/h3>\n\n\n\n<p>Landing pages work because they are focused on a sibnlge message. they are designed to guide the user in a certain, specific and clear path that ultimately leads to an action. Therefore, making your landing page complicated and complex negates the purpose and the idea behind landing pages. <\/p>\n\n\n\n<p>It is better to keep everything simple on your landing pages. From the images, to the messaging, copy and the CTA, everything will yield better result if they are kept as simple as possible. <\/p>\n\n\n\n<p>Simple landing pages will help the user find their way on the landing page easier and will avoid confusion and ambiguity. Landing pages are very sensitive in this case and failure to keep things simple will result in user confusing and ultimately them leaving the page. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-keep-it-eye-catching\">Keep it Eye-Catching<\/h3>\n\n\n\n<p>We said your landing pages should be simple to avoid confusion but that does not mean they should be boring and ugly. In fact, you should try your best to make them exciting by using beautiful, images, videos and design. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"703\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-14-7-1024x703.jpg\" alt=\"tips for creating a better landing page for Real Estate\" class=\"wp-image-17898\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-14-7-1024x703.jpg 1024w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-14-7-300x206.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-14-7-768x527.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-14-7-220x150.jpg 220w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-14-7-1250x858.jpg 1250w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-14-7-400x275.jpg 400w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-14-7.jpg 1342w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>On the other hand, other elements of your landing page, including your logo, testimonials, social proof, etc, should all be aligned visually with the general theme of the landing page. Make sure you use your branding like your brand colors and logo coherently with the rest of the design.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Have a Clear Copy<\/h3>\n\n\n\n<p>You do not want to deter users by using unrealistic copy and promises that are too good to be true. Keep it honest and clearly state your value proposition. You will not try to deceive any one by using exaggerated language that will fail to gain trust. On the contrary, this kind of language will not only fail to gain trust but on the ther hand will deter users as your landing page seems to be unrealsitic. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Include a Direct Heading<\/h3>\n\n\n\n<p>Heading on a landing page is mainly a short message that shows up as the most important text on the page. For example \u201cWhat&#8217;s your home worht\u201d. Keep it conmsice and to the point. This message also needs to be aligned with your ad so the user knows immediately that they are going to get what they came for. Avoid confusing the users by exaggerating headlines aimed at seducing the user.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"786\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-14-5-1024x786.jpg\" alt=\"tips for creating a better landing page for Real Estate\" class=\"wp-image-17895\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-14-5-1024x786.jpg 1024w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-14-5-300x230.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-14-5-768x589.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-14-5-400x307.jpg 400w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-14-5.jpg 1195w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Have a Clear CTA<\/h3>\n\n\n\n<p>Once the users visit your landing page they should be able to easily get what they came for. Everything they need to see and do including the forms and the call to action button should all be clear and easy to get. Make sure your CTA button uses proper copy and design. You can ask for professional help in this case if you are not sure. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"818\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-14-6-1024x818.jpg\" alt=\"tips for creating a better landing page for Real Estate\" class=\"wp-image-17896\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-14-6-1024x818.jpg 1024w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-14-6-300x240.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-14-6-768x613.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-14-6-400x320.jpg 400w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-14-6.jpg 1143w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>On the other hand it is important to make the CTA appear above the fold so that users can see it without having to scroll down. Trust me, but many users will not bother the explore the page and see where they have to take the next step. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Make it Mobile-Friendly<\/h3>\n\n\n\n<p>The majority of users access the internet from a mobile device. e now use computers, tablets,\u00a0and\u00a0smartphones to scour the web, scroll through social media, and access the information we need. In fact, <a href=\"https:\/\/www.usatoday.com\/story\/money\/markets\/2018\/02\/24\/a-foolish-take-nearly-80-of-americans-own-smartphones\/110342918\/\" rel=\"nofollow\" target=\"_blank\">close to 80% of Americans<\/a>\u00a0own a mobile device and the majority of search traffic on the internet comes from them!<\/p>\n\n\n\n<p>Therefore,  your landing page must be responsive. That means it is mobile-firendly and will show properly on a mobile device. .Failure to do so will result in your landing page showing very small on a mobile device where the users had to zoom in and scroll;l; around to see the content of the page. And that is definitely a big no for users. Noone will bother to do so. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">No Extra Links<\/h3>\n\n\n\n<p>If you think your landing pages do not convert well it is not a bad idea to see if it is cealr enough or naot. Maybe you have to many navigational link on it which confuse the users.  If there are extra links on your landing page, chances are users click on those before getting to your CTA. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"592\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-14-8-1024x592.jpg\" alt=\"tips for creating a better landing page for Real Estate\" class=\"wp-image-17899\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-14-8-1024x592.jpg 1024w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-14-8-300x173.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-14-8-768x444.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-14-8-1536x888.jpg 1536w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-14-8-1250x722.jpg 1250w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-14-8-400x231.jpg 400w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-14-8.jpg 1590w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Make sure you get rid of all the unnecessary links on the landing page that do not serve the purpose of the page. Save them for your website regardless of how important they are. You main menu does not have to be on the landing page. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Make Your Forms Short<\/h3>\n\n\n\n<p>Including sign-up forms on your landing pages is a great way to capture valuable leads for your Real Estate business. However, you should not use fields sparingly. Forcing the user to fill up long forms is a sure way to lose them. Users do not want to spend a long time filling up forms. In fact, nopne of us do. And they may not feel comfortable providing you with all that information regardless fo your offer. <\/p>\n\n\n\n<p>suffice to the bare esseantrials and forget about all other info you have on your mind. You probably do not need all of them. Make it short and sweet where users can easily fill up the form in a few seconds to get your offer. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Make it Fast<\/h3>\n\n\n\n<p>A <a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-resources\/data-measurement\/mobile-page-speed-new-industry-benchmarks\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">2018 research by Google<\/a>\u00a0revealed that 53% of mobile users\u00a0leave a website that takes longer than three seconds to load. That shows how impatient users are when bropwing the web. Regardless fo the graphics and elements of your landing page you have to make sure it loads fast. There are many tools you can test the speed of your landing page. If it takes long to load, make sure you fix it ASAP. Putting autoplay videos on the landing page that take ages to load is not good idea for sure. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-14-9-1024x536.jpg\" alt=\"\" class=\"wp-image-17900\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-14-9-1024x536.jpg 1024w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-14-9-300x157.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-14-9-768x402.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-14-9-1536x804.jpg 1536w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-14-9-1250x654.jpg 1250w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-14-9-400x209.jpg 400w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-14-9.jpg 1729w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tips_for_Creating_a_Better_Landing_Page_for_Real_Estate_Takeaways\"><\/span>Tips for Creating a Better Landing Page for Real Estate: Takeaways<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Everything on a landing page for Real Estate has to be simple, eye-catching, concise and to the point to make sure that it keeps users on the page and guides them towards your CTA. These tips for creating a better landing page for Real Estate, are essential to create the landing page, fast, mobile-friendly, clear and beautiful. You pay a lot for you ads, you might as well make sure your landing pages live up to the promises you made on the ads. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Designing converting landing pages for Real Estate is essential for every agent. The\u00a0average conversion rate across all industries in Google AdWords\u00a0is 3.75%, However, in Real estate the average is only 2.47%. In fact, landing pages are secret weapons agents can use to level up their marketing game along with their efforts on social media, their &hellip;<\/p>\n","protected":false},"author":1,"featured_media":17904,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[725],"tags":[],"class_list":["post-17880","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-lead-generation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.7 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Tips for Creating a Better Landing Page for Real Estate - roomvu Academy<\/title>\n<meta name=\"description\" content=\"Landing pages are every agent&#039;s secret weapon to get leads. Here is our list of top tips for creating a better landing page for Real Estate.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.roomvu.com\/academy\/tips-for-creating-a-better-landing-page-for-real-estate\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tips for Creating a Better Landing Page for Real Estate\" \/>\n<meta property=\"og:description\" content=\"Landing pages are every agent&#039;s secret weapon to get leads. Here is our list of top tips for creating a better landing page for Real Estate.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.roomvu.com\/academy\/tips-for-creating-a-better-landing-page-for-real-estate\/\" \/>\n<meta property=\"og:site_name\" content=\"roomvu Academy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/roomvu\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-25T15:30:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/Tips-for-Creating-a-Better-Landing-Page-for-Real-Estate.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Academy Content Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Academy Content Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Tips for Creating a Better Landing Page for Real Estate - roomvu Academy","description":"Landing pages are every agent's secret weapon to get leads. 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