{"id":17826,"date":"2022-04-22T09:00:00","date_gmt":"2022-04-22T16:00:00","guid":{"rendered":"https:\/\/www.roomvu.com\/academy\/?p=17826"},"modified":"2022-05-03T07:19:21","modified_gmt":"2022-05-03T14:19:21","slug":"instagram-ads-vs-facebook-ads-for-real-estate","status":"publish","type":"post","link":"https:\/\/www.roomvu.com\/academy\/instagram-ads-vs-facebook-ads-for-real-estate\/","title":{"rendered":"Instagram Ads vs Facebook Ads for Real Estate"},"content":{"rendered":"\n<p>Both Instagram and Facebook are among the most popular social media platforms with <a href=\"https:\/\/thesmallbusinessblog.net\/instagram-statistics\/\" rel=\"nofollow\" target=\"_blank\">1.393 billion<\/a> and <a href=\"https:\/\/datareportal.com\/essential-facebook-stats#:~:text=Essential%20Facebook%20stats%20for%202022,'active'%20social%20media%20platforms.\" rel=\"nofollow\" target=\"_blank\">2.912 billion <\/a>monthly active users respectively in 2022. Their immense popularity and audience size make them promising options for Real Estate agents to run their marketing efforts on these platforms. <a href=\"https:\/\/www.roomvu.com\/academy\/how-to-use-facebook-ads-for-real-estate-a-definitive-guide\/\" rel=\"nofollow\">Facebook ads for Real Estate<\/a> are nothing new among agents. However, Instagram is relatively an untapped territory. Therefore, we have decided to compare Instagram Ads vs Facebook Ads for Real Estate and see how they fare. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #326df7;color:#326df7\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #326df7;color:#326df7\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.roomvu.com\/academy\/instagram-ads-vs-facebook-ads-for-real-estate\/#Instagram_Ads\" >Instagram Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.roomvu.com\/academy\/instagram-ads-vs-facebook-ads-for-real-estate\/#Facebook_Ads\" >Facebook Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.roomvu.com\/academy\/instagram-ads-vs-facebook-ads-for-real-estate\/#Instagram_Ads_vs_Facebook_Ads_for_Real_Estate_The_Winner\" >Instagram Ads vs Facebook Ads for Real Estate: The Winner<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-instagram-ads\"><span class=\"ez-toc-section\" id=\"Instagram_Ads\"><\/span>Instagram Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Let&#8217;s first go to Instagram Ads.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What Are Instagram Ads<\/h3>\n\n\n\n<p>Instagram ads are posts for which businesses pay to be shown to a more specific audience. just like Facebook, Instagram ads appear throughout the app, such as newsfeeds, Stories, Explore, etc. They are similar to normal posts but are marked with a \u201csponsored\u201d label to indicate that they are an ad. They also include more features than a normal post, such as links, CTA buttons, etc. On the other hand, since Instagram is a visual platform, text ads are not a thing here. You need images or videos (which can be accompanied by text) to run Instagram ads.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-14-1.jpg\" alt=\"\" class=\"wp-image-17872\" width=\"362\" height=\"534\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-14-1.jpg 482w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-14-1-203x300.jpg 203w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-14-1-400x591.jpg 400w\" sizes=\"(max-width: 362px) 100vw, 362px\" \/><\/figure><\/div>\n\n\n\n<p>Instagram ads are becoming more and more popular as the platform grows as well. A survey by Strata in 2016 found that <a href=\"https:\/\/www.emarketer.com\/Article\/Instagrams-Ad-Business-on-Rapid-Trajectory\/1014691\" rel=\"nofollow\" target=\"_blank\">63% of US ad agency professionals<\/a> planned to use Instagram ads for their clients. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Types of Instagram ads<\/h3>\n\n\n\n<p>There are many different types of advertising formats on Instagram, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Image ads<\/li><li>Stories ads<\/li><li>Video ads<\/li><li>Carousel ads<\/li><li>Collection ads<\/li><li>Explore ads<\/li><li>IGTV ads<\/li><li>Shopping ads<\/li><li>Reels ads<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span data-mce-type=\"bookmark\" id=\"mce_1_start\" data-mce-style=\"overflow:hidden;line-height:0px\" style=\"overflow:hidden;line-height:0px\"><\/span>Benefits of Instagram Ads<\/h3>\n\n\n\n<p>Here are a few advantages you can find on Instagram to running Real Estate ads. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-14-2.jpg\" alt=\"\" class=\"wp-image-17873\" width=\"362\" height=\"546\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-14-2.jpg 482w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-14-2-199x300.jpg 199w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-14-2-400x604.jpg 400w\" sizes=\"(max-width: 362px) 100vw, 362px\" \/><\/figure><\/div>\n\n\n\n<p> Read More<strong>: <a href=\"https:\/\/www.roomvu.com\/academy\/how-to-use-facebook-ads-for-real-estate-a-definitive-guide\/\">Facebook Ads for Real Estate: A Definitive Guide | 2022<\/a><\/strong> <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Users&#8217; Buyer Mindset<\/h4>\n\n\n\n<p>Users on Instagram are more likely to buy something from the app. In fact, 44% of people use Instagram weekly to shop using features like shopping tags and the Shop tag. Although that may not sound interesting for Real Estate agents since they do not sell products on Instagram, it goes to show you that people on the platforms have buying mindset and are ready to be offered and pay for services. In 2019, more than 1\/3rd of Instagram users made an online purchase using their phones with their average spend is 15.4% greater than Facebook&#8217;s.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Great Organic Functionality<\/h4>\n\n\n\n<p>One huge plus of using Instagram is its potential to help you build your brand organically. In addition to paid ads on the platform, you can build your brand on the side (without spending a dime). Do it right and you\u2019ll be able to grow your followers, fans, and word of mouth referrals \u2013 all helping increase ad conversion.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-14-3.jpg\" alt=\"\" class=\"wp-image-17875\" width=\"359\" height=\"491\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-14-3.jpg 478w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-14-3-219x300.jpg 219w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-14-3-400x547.jpg 400w\" sizes=\"(max-width: 359px) 100vw, 359px\" \/><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">High Engagement Rate<\/h4>\n\n\n\n<p>Instagram arguably is the king of all social media platforms when it comes to engagement. According to Statista, Instagram had a better engagement in 2019 and 2020 than Facebook. This means ads will have a better chance of user interaction. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.statista.com\/statistics\/1274133\/engagement-rate-per-post-social-media\/#:~:text=In%20the%20examined%20period%2C%20Instagram,to%200.07%20percent%20in%202020.\" target=\"_blank\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"448\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-13.png\" alt=\"\" class=\"wp-image-17847\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-13.png 720w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-13-300x187.png 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-13-400x249.png 400w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/a><figcaption><a href=\"https:\/\/www.statista.com\/statistics\/1274133\/engagement-rate-per-post-social-media\/#:~:text=In%20the%20examined%20period%2C%20Instagram,to%200.07%20percent%20in%202020.\" target=\"_blank\" rel=\"nofollow\">Statista<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Younger Demographic<\/h4>\n\n\n\n<p>Instagram has quickly become the go-to platform for the younger generation while Facebook tends to appeal to older generations in general, with &#8220;75% of 18\u201324-year-olds&#8221; using Instagram in 2020. Facebook&#8217;s largest age group is 25-34 (31.5%) while the largest age group on Instagram is 25-34 (31.2%), with 18-24 close behind at 31%. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-facebook-ads\"><span class=\"ez-toc-section\" id=\"Facebook_Ads\"><\/span>Facebook Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Now Facebook Ads<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What Are Facebook Ads<\/h3>\n\n\n\n<p>Facebook Ads use paid social, which is similar to paid search, except that the advertising is done on social media. A while ago, it was much easier to show your content on social media. Facebook users would see almost all of the content their connections shared. However, due to <a href=\"https:\/\/blog.hootsuite.com\/facebook-algorithm\/\" target=\"_blank\" rel=\"nofollow\">changes in Facebook algorithms<\/a>, it has become very difficult to reach your audience organically. That means you have to run ads to get a decent reach on Facebook. organic reach is becoming lower and lower every year. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-14-4.jpg\" alt=\"\" class=\"wp-image-17878\" width=\"363\" height=\"411\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-14-4.jpg 484w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-14-4-265x300.jpg 265w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-14-4-400x453.jpg 400w\" sizes=\"(max-width: 363px) 100vw, 363px\" \/><\/figure><\/div>\n\n\n\n<p>That leaves businesses no choice other than to run ads on Facebook. Since Facebook is a social medium, running ads on it can be described as Paid Social. Running ads on Facebook bok will not just show your content in users&#8217; news feeds. In fact, there are plenty of other places for your content.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Types of Facebook Ads<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Facebook News Feed<\/li><li>Instagram Feed<\/li><li>Facebook Marketplace<\/li><li>Facebook Video Feeds<\/li><li>Facebook Right Column<\/li><li>Audience Network<\/li><li>Facebook Messenger<\/li><\/ul>\n\n\n\n<p>Here are a few examples of Facebook Ads for Real Estate: <\/p>\n\n\n\n<figure class=\"wp-block-gallery aligncenter columns-3 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"296\" height=\"524\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/ezgif.com-gif-maker-2-1.gif\" alt=\"\" data-id=\"17646\" data-full-url=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/ezgif.com-gif-maker-2-1.gif\" data-link=\"https:\/\/www.roomvu.com\/academy\/facebook-ads-for-real-estate-buyers-examples\/ezgif-com-gif-maker-2-1\/\" class=\"wp-image-17646\"\/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"296\" height=\"548\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/ezgif.com-gif-maker-1.gif\" alt=\"\" data-id=\"17642\" data-full-url=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/ezgif.com-gif-maker-1.gif\" data-link=\"https:\/\/www.roomvu.com\/academy\/facebook-ads-for-real-estate-buyers-examples\/ezgif-com-gif-maker-1-3\/\" class=\"wp-image-17642\"\/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"531\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/ezgif.com-gif-maker.gif\" alt=\"\" data-id=\"17641\" data-full-url=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/ezgif.com-gif-maker.gif\" data-link=\"https:\/\/www.roomvu.com\/academy\/facebook-ads-for-real-estate-buyers-examples\/ezgif-com-gif-maker-3\/\" class=\"wp-image-17641\"\/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-style-large is-layout-flow wp-block-quote-is-layout-flow\"><p>Facebook Ads helps an agent\u2019s clients find them<\/p><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-benefits-of-facebook-ads\">Benefits of Facebook Ads<\/h3>\n\n\n\n<p>Facebook is currently king of social media. Facebook had <a href=\"https:\/\/datareportal.com\/essential-facebook-stats#:~:text=Essential%20Facebook%20stats%20for%202022,'active'%20social%20media%20platforms.\" target=\"_blank\" rel=\"nofollow\">2.912 billion monthly active users in January 2022<\/a>, placing it 1st in our ranking of the world&#8217;s most &#8216;active&#8217; social media platforms. Here are a few perks running ads on it brings:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-visual-nature\">Visual Nature<\/h4>\n\n\n\n<p>Facebook is a social medium and is created to be visual with images and videos. Therefore, agents can run ads that contain images and videos which are more eye-catching and appealing to the common users. Creative videos tend to do well when advertising on Facebook. In short, a Real Estate agent needs to try to stop a potential lead from scrolling using great creatives, messaging, etc. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"392\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-13-1024x392.jpg\" alt=\"Google ads vs Facebook Ads for Real Estate\" class=\"wp-image-17807\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-13-1024x392.jpg 1024w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-13-300x115.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-13-768x294.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-13-400x153.jpg 400w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-13.jpg 1082w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption> roomvu Smart Ads for Real Estate on Facebook <\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-affordable-pricing\">Affordable Pricing<\/h4>\n\n\n\n<p>Facebook Ads allow all agents to run ads even if they have a limited budget and tend to be <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2017\/02\/28\/facebook-advertising-benchmarks\" target=\"_blank\" rel=\"nofollow\">cheaper than Google Ads<\/a>. The average <a href=\"https:\/\/agencyanalytics.com\/blog\/google-ads-vs-facebook-ads\" target=\"_blank\" rel=\"nofollow\">cost per action (CPA) for Facebook ads<\/a> across all industries is <strong>$16.92<\/strong> while it can cost up to <strong>$116.61<\/strong> on Google Ads. On the other hand, the <a href=\"https:\/\/agencyanalytics.com\/blog\/google-ads-vs-facebook-ads\" target=\"_blank\" rel=\"nofollow\">average CPC (Cost Per Click) for Real Estate<\/a> on Google Ads is $2.37, whereas CPC for Real Estate on Facebook can be as low as <strong>$1.27<\/strong>. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.roomvu.com\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"378\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-11-1024x378.png\" alt=\"\" class=\"wp-image-17800\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-11-1024x378.png 1024w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-11-300x111.png 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-11-768x284.png 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-11-1250x462.png 1250w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-11-400x148.png 400w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-11.png 1470w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption>roomvu Smart Ads for Real Estate on Facebook<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-targeting\">Targeting<\/h4>\n\n\n\n<p>Although Google also offers targeting options for running ads, Facebook is the hands-down winner for advanced targeting options. Facebook enables agents to create audiences based on a wide range of interests and behaviors since Facebook is great at collecting information from its 2.6 billion monthly active users. You can be very specific with your audience. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"690\" height=\"372\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-12.png\" alt=\"Google ads vs Facebook Ads for Real Estate\" class=\"wp-image-17803\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-12.png 690w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-12-300x162.png 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-12-400x216.png 400w\" sizes=\"(max-width: 690px) 100vw, 690px\" \/><figcaption>Easy targeting on roomvu Smart Ads for Real Estate <\/figcaption><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Instagram_Ads_vs_Facebook_Ads_for_Real_Estate_The_Winner\"><\/span>Instagram Ads vs Facebook Ads for Real Estate: The Winner<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To sum up, both Instagram and Facebook perfectly complement each other in general; the weakness of one is covered by the other, so at a business level, taking advantage of both platforms for running ads cant hurt. <\/p>\n\n\n\n<p>Instagram has a younger audience while Facebook tends to trend toward older users. So if your target audience is from the younger generation you can count on Instagram ads to be better at reaching those younger generations. On the other hand, if you target senior citizens of the area and your city, Instagram may not be your best bet. <\/p>\n\n\n\n<p>Regardless of the age of the target group, Facebook has a bigger user base and can reach a bigger number of people. but it all goes back to your business and what you need to achieve. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Both Instagram and Facebook are among the most popular social media platforms with 1.393 billion and 2.912 billion monthly active users respectively in 2022. Their immense popularity and audience size make them promising options for Real Estate agents to run their marketing efforts on these platforms. Facebook ads for Real Estate are nothing new among &hellip;<\/p>\n","protected":false},"author":1,"featured_media":17827,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[725],"tags":[],"class_list":["post-17826","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-lead-generation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.7 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Instagram Ads vs Facebook Ads for Real Estate - roomvu Academy<\/title>\n<meta name=\"description\" content=\"Struggling to choose between Instagram Ads vs Facebook Ads for Real Estate? Here are some tips on which platform-specific ads work better.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.roomvu.com\/academy\/instagram-ads-vs-facebook-ads-for-real-estate\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instagram Ads vs Facebook Ads for Real Estate\" \/>\n<meta property=\"og:description\" content=\"Struggling to choose between Instagram Ads vs Facebook Ads for Real Estate? 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