{"id":17772,"date":"2022-04-20T09:00:00","date_gmt":"2022-04-20T16:00:00","guid":{"rendered":"https:\/\/www.roomvu.com\/academy\/?p=17772"},"modified":"2022-04-20T10:47:58","modified_gmt":"2022-04-20T17:47:58","slug":"google-ads-vs-facebook-ads-for-real-estate","status":"publish","type":"post","link":"https:\/\/www.roomvu.com\/academy\/google-ads-vs-facebook-ads-for-real-estate\/","title":{"rendered":"Google Ads vs Facebook Ads for Real Estate"},"content":{"rendered":"\n<p>Advertising can be described as a crucial part of every agent&#8217;s marketing campaign. Google ads and Facebook Ads are two of the most critical channels agents and brokerages use to maximize their reach, generate more leads, gain new clients, and earn more sales. However, since time and money are limited, many agents wonder which one of the platforms is best for their business. This article will review Google ads vs <a href=\"https:\/\/www.roomvu.com\/academy\/how-to-use-facebook-ads-for-real-estate-a-definitive-guide\/\">Facebook Ads for Real Estate<\/a> and tell you which one you should use for your Real Estate business. Despite their similarities, there are quite a few ways in which Google Ads and Facebook Ads differ.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #326df7;color:#326df7\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #326df7;color:#326df7\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.roomvu.com\/academy\/google-ads-vs-facebook-ads-for-real-estate\/#What_are_Google_and_Facebook_Ads\" >What are Google and Facebook Ads?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.roomvu.com\/academy\/google-ads-vs-facebook-ads-for-real-estate\/#Google_Ads_Paid_Search\" >Google Ads: Paid Search<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.roomvu.com\/academy\/google-ads-vs-facebook-ads-for-real-estate\/#Facebook_Ads_Paid_Social\" >Facebook Ads: Paid Social<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-are-google-and-facebook-ads\"><span class=\"ez-toc-section\" id=\"What_are_Google_and_Facebook_Ads\"><\/span>What are Google and Facebook Ads?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>You certainly have seen them while browsing the net and social media. They are both advertising platforms on a PPC (Pay-Per-Click) basis meaning you are charged whenever someone clicks on your ads regardless of the action users take in the next steps. They might become a lead and buy from you or they might just leave. Either way, you are charged. When you create an ad on either of these platforms you enter an auction and bid for the space for your ads since other agents might also be interested. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_Ads_Paid_Search\"><\/span>Google Ads: Paid Search<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Basically, Google Ads is paid search which means you pay google to show your ad in Google&#8217;s SERP (Search Engine Result Page). Google Ads uses paid search, which basically works through targeting specific keywords and paid advertising. Just like the image below. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"937\" height=\"781\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-10.png\" alt=\"Google ads vs Facebook Ads for Real Estate\" class=\"wp-image-17775\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-10.png 937w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-10-300x250.png 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-10-768x640.png 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-10-400x333.png 400w\" sizes=\"(max-width: 937px) 100vw, 937px\" \/><\/figure>\n\n\n\n<p>That means you pay Google to show your ad when someone searches for a certain keyword on Google like the keyword in the image above. Real Estate agents decide which keywords their audience (their market) uses and then target these keywords, place a bid on them, and hope that their ad is displayed at the top of the SERPs. <\/p>\n\n\n\n<p>However, on Google there are more ways to advertise including: <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Youtube ads<\/li><li>Google Display Network<\/li><li>Google Shopping<\/li><li>Google Maps<\/li><li>Google Play<\/li><\/ul>\n\n\n\n<p>But for the purpose of this article, we will focus on Google Search Ads only.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-style-large is-layout-flow wp-block-quote-is-layout-flow\"><p>Google Ads allows agents to find clients<\/p><p><\/p><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">The Benefits of Google Ads<\/h3>\n\n\n\n<p>There is no question that Google is the number one search engine in the world. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Targeted Keywords<\/h4>\n\n\n\n<p>People who are looking to buy or sell on Google, use the keywords they have in mind that fits their inquiry. They search on Google to get quick results. That can sound promising as it will be easy to target a specific audience using certain keywords but the whole practice needs a lot of skill. If you are not sure what you are doing, Google Ads can be a waste of money.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">High Buyer Intent<\/h4>\n\n\n\n<p>People on Facebook may not be there to buy or sell a home. They are most probably looking to see what their friends and family are up to. But those who search on Google have specific intentions in mind and when they search for Real Estate related keywords, you can tell they are more determined and ready to take action. This comes at a higher cost because Google charges as the market for Real Estate ads may be quite saturated. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Facebook_Ads_Paid_Social\"><\/span>Facebook Ads: Paid Social<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Facebook Ads use paid social, which is similar to paid search, except that the advertising is done on social media. A while ago, it was much easier to show your content on social media. Facebook users would see almost all of the content their connections shared. However, due to <a href=\"https:\/\/blog.hootsuite.com\/facebook-algorithm\/\" target=\"_blank\" rel=\"nofollow\">changes in Facebook algorithms<\/a>, it has become very difficult to reach your audience organically. That means you have to run ads to get a decent reach on Facebook. organic reach is becoming lower and lower every year. <\/p>\n\n\n\n<p>That leaves businesses no choice other than to run ads on Facebook. Since Facebook is a social medium, running ads on it can be described as Paid Social. Running ads on Facebook bok will not just show your content in users&#8217; news feeds. In fact, there are plenty of other places for your content as:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Facebook News Feed<\/li><li>Instagram Feed<\/li><li>Facebook Marketplace<\/li><li>Facebook Video Feeds<\/li><li>Facebook Right Column<\/li><li>Audience Network<\/li><li>Facebook Messenger<\/li><\/ul>\n\n\n\n<p>Here are a few examples of Facebook Ads for Real Estate: <\/p>\n\n\n\n<figure class=\"wp-block-gallery aligncenter columns-3 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" width=\"296\" height=\"524\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/ezgif.com-gif-maker-2-1.gif\" alt=\"\" data-id=\"17646\" data-full-url=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/ezgif.com-gif-maker-2-1.gif\" data-link=\"https:\/\/www.roomvu.com\/academy\/facebook-ads-for-real-estate-buyers-examples\/ezgif-com-gif-maker-2-1\/\" class=\"wp-image-17646\"\/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" width=\"296\" height=\"548\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/ezgif.com-gif-maker-1.gif\" alt=\"\" data-id=\"17642\" data-full-url=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/ezgif.com-gif-maker-1.gif\" data-link=\"https:\/\/www.roomvu.com\/academy\/facebook-ads-for-real-estate-buyers-examples\/ezgif-com-gif-maker-1-3\/\" class=\"wp-image-17642\"\/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"531\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/ezgif.com-gif-maker.gif\" alt=\"\" data-id=\"17641\" data-full-url=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/ezgif.com-gif-maker.gif\" data-link=\"https:\/\/www.roomvu.com\/academy\/facebook-ads-for-real-estate-buyers-examples\/ezgif-com-gif-maker-3\/\" class=\"wp-image-17641\"\/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-style-large is-layout-flow wp-block-quote-is-layout-flow\"><p>Facebook Ads helps an agent\u2019s clients find them<\/p><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">Benefits of Facebook Ads<\/h3>\n\n\n\n<p>Facebook is currently king of social media. Facebook had <a href=\"https:\/\/datareportal.com\/essential-facebook-stats#:~:text=Essential%20Facebook%20stats%20for%202022,'active'%20social%20media%20platforms.\" target=\"_blank\" rel=\"nofollow\">2.912 billion monthly active users in January 2022<\/a>, placing it 1st in our ranking of the world&#8217;s most &#8216;active&#8217; social media platforms. Here are a few perks running ads on it brings:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Visual Nature<\/h4>\n\n\n\n<p>Facebook is a social medium and is created to be visual with images and videos. Therefore, agents can run ads that contain images and videos which are more eye-catching and appealing to the common users. Creative videos tend to do well when advertising on Facebook. In short, a Real Estate agent needs to try to stop a potential lead from scrolling using great creatives, messaging, etc. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"392\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-13-1024x392.jpg\" alt=\"Google ads vs Facebook Ads for Real Estate\" class=\"wp-image-17807\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-13-1024x392.jpg 1024w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-13-300x115.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-13-768x294.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-13-400x153.jpg 400w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-13.jpg 1082w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption> roomvu Smart Ads for Real Estate on Facebook <\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Affordable Pricing<\/h4>\n\n\n\n<p>Facebook Ads allow all agents to run ads even if they have a limited budget and tend to be <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2017\/02\/28\/facebook-advertising-benchmarks\" target=\"_blank\" rel=\"nofollow\">cheaper than Google Ads<\/a>. The average <a href=\"https:\/\/agencyanalytics.com\/blog\/google-ads-vs-facebook-ads\" target=\"_blank\" rel=\"nofollow\">cost per action (CPA) for Facebook ads<\/a> across all industries is <strong>$16.92<\/strong> while it can cost up to <strong>$116.61<\/strong> on Google Ads. On the other hand, the <a href=\"https:\/\/agencyanalytics.com\/blog\/google-ads-vs-facebook-ads\" target=\"_blank\" rel=\"nofollow\">average CPC (Cost Per Click) for Real Estate<\/a> on Google Ads is $2.37, whereas CPC for Real Estate on Facebook can be as low as <strong>$1.27<\/strong>. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.roomvu.com\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"378\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-11-1024x378.png\" alt=\"\" class=\"wp-image-17800\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-11-1024x378.png 1024w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-11-300x111.png 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-11-768x284.png 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-11-1250x462.png 1250w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-11-400x148.png 400w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-11.png 1470w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption>roomvu Smart Ads for Real Estate on Facebook<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Targeting<\/h4>\n\n\n\n<p>Although Google also offers targeting options for running ads, Facebook is the hands-down winner for advanced targeting options. Facebook enables agents to create audiences based on a wide range of interests and behaviors since Facebook is great at collecting information from its 2.6 billion monthly active users. You can be very specific with your audience. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"690\" height=\"372\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-12.png\" alt=\"Google ads vs Facebook Ads for Real Estate\" class=\"wp-image-17803\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-12.png 690w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-12-300x162.png 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-12-400x216.png 400w\" sizes=\"(max-width: 690px) 100vw, 690px\" \/><figcaption>Easy targeting on roomvu Smart Ads for Real Estate <\/figcaption><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Advertising can be described as a crucial part of every agent&#8217;s marketing campaign. Google ads and Facebook Ads are two of the most critical channels agents and brokerages use to maximize their reach, generate more leads, gain new clients, and earn more sales. However, since time and money are limited, many agents wonder which one &hellip;<\/p>\n","protected":false},"author":1,"featured_media":17810,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[725],"tags":[],"class_list":["post-17772","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-lead-generation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.7 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google Ads vs Facebook Ads for Real Estate - roomvu Academy<\/title>\n<meta name=\"description\" content=\"Learn the differences between Google ads vs Facebook Ads for Real Estate and see which one is better suited for your business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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