{"id":17683,"date":"2022-04-12T07:29:56","date_gmt":"2022-04-12T14:29:56","guid":{"rendered":"https:\/\/www.roomvu.com\/academy\/?p=17683"},"modified":"2023-04-13T05:12:36","modified_gmt":"2023-04-13T12:12:36","slug":"how-much-does-it-cost-to-do-facebook-ads-for-real-estate","status":"publish","type":"post","link":"https:\/\/www.roomvu.com\/academy\/how-much-does-it-cost-to-do-facebook-ads-for-real-estate\/","title":{"rendered":"How Much Does it Cost to Do Facebook Ads for Real Estate?"},"content":{"rendered":"\n<p>Facebook ads are a quick way to get leads. However, many Real Estate agents try to avoid them since they fear they will waste their money. But how much does it cost to do Facebook ads for Real Estate? The answer is it all depends on the ad you run. Many elements of the ad including, targeting, quality of the ad, creatives, messaging, CTA, etc also determine how well your ads work. On the other hand, how well other agents are running similar ads and their budget also affects your ad expenses. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #326df7;color:#326df7\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #326df7;color:#326df7\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.roomvu.com\/academy\/how-much-does-it-cost-to-do-facebook-ads-for-real-estate\/#How_Much_Does_it_Cost_to_Do_Facebook_Ads_for_Real_Estate\" >How Much Does it Cost to Do Facebook Ads for Real Estate?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.roomvu.com\/academy\/how-much-does-it-cost-to-do-facebook-ads-for-real-estate\/#roomvu_Data\" >roomvu Data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.roomvu.com\/academy\/how-much-does-it-cost-to-do-facebook-ads-for-real-estate\/#Facebook_Ads_for_Real_Estate_Budget\" >Facebook Ads for Real Estate Budget<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.roomvu.com\/academy\/how-much-does-it-cost-to-do-facebook-ads-for-real-estate\/#Hire_Pros_to_Run_Ads_for_You\" >Hire Pros to Run Ads for You<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.roomvu.com\/academy\/how-much-does-it-cost-to-do-facebook-ads-for-real-estate\/#Reach_Fresh_Leads\" >Reach Fresh Leads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.roomvu.com\/academy\/how-much-does-it-cost-to-do-facebook-ads-for-real-estate\/#Track_Ad_Performance_and_Budget\" >Track Ad Performance and Budget<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Much_Does_it_Cost_to_Do_Facebook_Ads_for_Real_Estate\"><\/span>How Much Does it Cost to Do Facebook Ads for Real Estate?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>According to <a href=\"https:\/\/theclose.com\/real-estate-facebook-ads\/#:~:text=How%20Much%20Does%20It%20Cost,high%20of%20%24100%20per%20lead.\" target=\"_blank\" rel=\"nofollow\">theclose.com<\/a>, <\/p>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-style-large is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>Facebook advertising can be downright cheap. Usually, you\u2019ll be looking at&nbsp;a low of $4 per lead to a high of $100 per lead.<\/em><\/p>\n<cite>The Close<\/cite><\/blockquote>\n\n\n\n<p>On the other hand, according to<a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2021\/07\/12\/facebook-ads-cost\" rel=\"nofollow\" target=\"_blank\"> &#8220;wordstream&#8221;<\/a>, <\/p>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-style-large is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>the average c<strong>ost per click<\/strong> on Facebook ads across all industries and Real Estate is <strong>$1.68<\/strong> and <strong>$1.81<\/strong> respectively. <\/em><\/p>\n<cite>Wordstream<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"roomvu_Data\"><\/span>roomvu Data<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>We run ads for Real Estate agents. According to a study done by roomvu:<\/p>\n\n\n\n<p>Our 800 sample ads received 3 million-plus impressions and <strong>generated 7,200 leads<\/strong> at an average <strong>cost per lead of $26<\/strong>. When it comes to lead generation and conversion, it is a rookie mistake to confuse website traffic with high-quality traffic coming from lead generation campaigns. <\/p>\n\n\n\n<p>Although 300 of our sample ads focused on <strong>website traffic<\/strong>, they received 1.5 million impressions. Their <strong>cost to drive a click was under $1 (CPC=$0.76)<\/strong>. That is way below the average for Real Estate mentioned above ($1.81)<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"598\" height=\"370\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/chart.png\" alt=\"How Much Does it Cost to Do Facebook Ads for Real Estate\" class=\"wp-image-17696\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/chart.png 598w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/chart-300x186.png 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/chart-400x247.png 400w\" sizes=\"(max-width: 598px) 100vw, 598px\" \/><\/figure><\/div>\n\n\n<p>Please note that traffic and leads are pretty different when it comes to Facebook ads and the latter is far more valuable. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Facebook_Ads_for_Real_Estate_Budget\"><\/span>Facebook Ads for Real Estate Budget<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Let\u2019s assume you are new to <a href=\"https:\/\/www.roomvu.com\/academy\/how-to-use-facebook-ads-for-real-estate-a-definitive-guide\/\">Facebook ads for Real Estate<\/a> and have no idea how much you should set aside for advertising. In the beginning, you should keep your budget under $15 per day. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"247\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-4-1024x247.png\" alt=\"How Much Does it Cost to Do Facebook Ads for Real Estate\" class=\"wp-image-17708\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-4-1024x247.png 1024w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-4-300x72.png 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-4-768x185.png 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-4-400x97.png 400w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-4.png 1218w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>You can run a variety of campaigns such as buyers or seller leads. Which type of campaign you should initially focus on depends on your goals and the type of Facebook ads funnel you have set in place.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"300\" height=\"531\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/ezgif.com-gif-maker.gif\" alt=\"How Much Does it Cost to Do Facebook Ads for Real Estate\" class=\"wp-image-17641\"\/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-hire-pros-to-run-ads-for-you\"><span class=\"ez-toc-section\" id=\"Hire_Pros_to_Run_Ads_for_You\"><\/span>Hire Pros to Run Ads for You<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The complex nature of ads especially on Facebook makes it hard to get the best result easily and actually make the most out of your ad budget. It needs a lot of expertise, trial, and error, to get the hang of it and run ads that actually work. Many agents are too busy or reluctant to learn the ropes. They would rather get some professionals to run the ads for them for a small fee. <\/p>\n\n\n\n<p>We at roomvu, are familiar with the same need by agents. That is why we have developed roomvu Smart Ads. Through Smart Ads Facebook ads for Real Estate for you, you can reach leads you otherwise would never have had the opportunity to meet. <\/p>\n\n\n\n<p>We have been running Facebook ads for Real Estate for a long time and we know how to make your hard-earned money count. You can build relationships with more home sellers and buyers. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-style-large is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Digitally doorknock with Facebook ads that connect<\/p>\n<cite>roomvu Smart Ads<\/cite><\/blockquote>\n\n\n\n<p>roomvu Smart Ads use videos and with <strong>targeted Facebook video ads<\/strong>, nothing is left to chance. We\u2019ll make sure your ad gets in front of the right people, in the right location, whether they\u2019re buyers or sellers.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.roomvu.com\/_next\/image?url=%2Fimages%2Fsmart-ads-page%2Fsocial-media-banner-desktop.png&amp;w=3840&amp;q=75\" alt=\"How Much Does it Cost to Do Facebook Ads for Real Estate\"\/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reach_Fresh_Leads\"><\/span>Reach Fresh Leads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>With roomvu Smart Ads, you can reach clients beyond your sphere and social network with our proprietary AI targeting, systematically showing your ads to local potential clients.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.roomvu.com\/_next\/image?url=%2Fimages%2Fsmart-ads-page%2Ffacebook-ads-on-the-go.png&amp;w=3840&amp;q=75\" alt=\"How Much Does it Cost to Do Facebook Ads for Real Estate\"\/><\/figure><\/div>\n\n\n<p>Advertise your video ad and we\u2019ll link the lead generation form to collect information. Capture leads &amp; follow up automatically via text &amp; email notifications.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.roomvu.com\/_next\/image?url=%2Fimages%2Fsmart-ads-page%2Freach-fresh-leads.png&amp;w=3840&amp;q=75\" alt=\"How Much Does it Cost to Do Facebook Ads for Real Estate\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-track-ad-performance-and-budget\"><span class=\"ez-toc-section\" id=\"Track_Ad_Performance_and_Budget\"><\/span>Track Ad Performance and Budget<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Increase the number of prospects you capture from your Facebook ad. Our system enables you to capture, track and improve the number of new clients you reach, intelligently and effortlessly.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.roomvu.com\/_next\/image?url=%2Fimages%2Fsmart-ads-page%2Fleads.png&amp;w=3840&amp;q=75\" alt=\"How Much Does it Cost to Do Facebook Ads for Real Estate\"\/><\/figure>\n\n\n\n<p>Create your account at <a href=\"https:\/\/www.roomvu.com\/\">roomvu.com<\/a> and start running ads today!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook ads are a quick way to get leads. However, many Real Estate agents try to avoid them since they fear they will waste their money. But how much does it cost to do Facebook ads for Real Estate? The answer is it all depends on the ad you run. Many elements of the ad &hellip;<\/p>\n","protected":false},"author":1,"featured_media":17711,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[367],"tags":[],"class_list":["post-17683","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-social-media-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.7 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Much Does it Cost to Do Facebook Ads for Real Estate? - roomvu Academy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.roomvu.com\/academy\/how-much-does-it-cost-to-do-facebook-ads-for-real-estate\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Much Does it Cost to Do Facebook Ads for Real Estate?\" \/>\n<meta property=\"og:description\" content=\"Facebook ads are a quick way to get leads. 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