{"id":16012,"date":"2021-10-22T08:30:00","date_gmt":"2021-10-22T15:30:00","guid":{"rendered":"https:\/\/www.roomvu.com\/academy\/?p=16012"},"modified":"2022-04-08T02:09:16","modified_gmt":"2022-04-08T09:09:16","slug":"how-long-real-estate-videos-for-social-media-should-be","status":"publish","type":"post","link":"https:\/\/www.roomvu.com\/academy\/how-long-real-estate-videos-for-social-media-should-be\/","title":{"rendered":"How Long Real Estate Videos for Social Media Should Be?"},"content":{"rendered":"\n<p class=\"has-drop-cap\">Everyone knows that videos are vital to their marketing game. For example, tweets with videos deliver up to <a href=\"https:\/\/www.socialmediatoday.com\/news\/video-marketing-statistics-for-2020-infographic\/566099\/\" target=\"_blank\" rel=\"nofollow\">10x more engagement<\/a>. Videos are every real estate agent\u2019s greatest and most valuable marketing asset but is there a sweet spot for your marketing videos\u2019 length? How long a Real Estate video for social media should be? To begin, the long-lasting 2-minutes videos is a decent guideline but let\u2019s dig in deeper and discover why longer videos may actually have no effect on your conversion and waste your time and money.&nbsp;<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #326df7;color:#326df7\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #326df7;color:#326df7\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.roomvu.com\/academy\/how-long-real-estate-videos-for-social-media-should-be\/#How_Long_a_Real_Estate_Video_for_Social_Media_Should_Be\" >How Long a Real Estate Video for Social Media Should Be?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.roomvu.com\/academy\/how-long-real-estate-videos-for-social-media-should-be\/#We_Simply_Do_Not_Have_Time_for_All\" >We Simply Do Not Have Time for All<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.roomvu.com\/academy\/how-long-real-estate-videos-for-social-media-should-be\/#The_Rise_of_15-second_Videos\" >The Rise of 15-second Videos&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.roomvu.com\/academy\/how-long-real-estate-videos-for-social-media-should-be\/#Video_Length_for_Real_Estate_Best_Practices\" >Video Length for Real Estate Best Practices<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.roomvu.com\/academy\/how-long-real-estate-videos-for-social-media-should-be\/#roomvu_Data\" >roomvu Data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.roomvu.com\/academy\/how-long-real-estate-videos-for-social-media-should-be\/#roomvu_Surve\" >roomvu Surve<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.roomvu.com\/academy\/how-long-real-estate-videos-for-social-media-should-be\/#Why_are_Short_Videos_More_Effective\" >Why are Short Videos More Effective?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.roomvu.com\/academy\/how-long-real-estate-videos-for-social-media-should-be\/#Stay_Short_and_Sweet_and_Share_Everywhere\" >Stay Short and Sweet and Share Everywhere<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/10\/video-length-for-real-estate-1-1024x576.jpg\" alt=\"\" class=\"wp-image-16015\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/10\/video-length-for-real-estate-1-1024x576.jpg 1024w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/10\/video-length-for-real-estate-1-300x169.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/10\/video-length-for-real-estate-1-768x432.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/10\/video-length-for-real-estate-1-390x220.jpg 390w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/10\/video-length-for-real-estate-1-1250x703.jpg 1250w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/10\/video-length-for-real-estate-1-400x225.jpg 400w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/10\/video-length-for-real-estate-1.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Read More<a href=\"https:\/\/www.roomvu.com\/academy\/short-videos-for-real-estate\/\">: How to Create Social Media Short Videos for Real Estate<\/a><\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-long-a-real-estate-video-for-social-media-should-be\"><span class=\"ez-toc-section\" id=\"How_Long_a_Real_Estate_Video_for_Social_Media_Should_Be\"><\/span>How Long a Real Estate Video for Social Media Should Be?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If you think about the old days of the internet, you surely remember that in the beginning, marketing messages were not as many as they are now. Very few marketing messages would actually reach people through the internet. However, that has changed and thanks to social media, people are bombarded by thousands of marketing messages every day.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-we-simply-do-not-have-time-for-all\"><span class=\"ez-toc-section\" id=\"We_Simply_Do_Not_Have_Time_for_All\"><\/span>We Simply Do Not Have Time for All<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>That has desensitized us to most of the messages we see. In fact, our attention span is getting shorter and shorter every day. Our brains simply can not allocate enough time for all those messages and also give a very short time to those who make it into our attention to see if they are worth the time.&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-center\"><em>People\u2019s attention span has decreased to 8.25 seconds.<\/em><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/10\/video-length-for-real-estate-2-1024x1024.jpg\" alt=\"\" class=\"wp-image-16016\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/10\/video-length-for-real-estate-2-1024x1024.jpg 1024w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/10\/video-length-for-real-estate-2-300x300.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/10\/video-length-for-real-estate-2-150x150.jpg 150w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/10\/video-length-for-real-estate-2-768x768.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/10\/video-length-for-real-estate-2-400x400.jpg 400w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/10\/video-length-for-real-estate-2-200x200.jpg 200w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/10\/video-length-for-real-estate-2-24x24.jpg 24w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/10\/video-length-for-real-estate-2-48x48.jpg 48w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/10\/video-length-for-real-estate-2-96x96.jpg 96w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/10\/video-length-for-real-estate-2.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-rise-of-15-second-videos\"><span class=\"ez-toc-section\" id=\"The_Rise_of_15-second_Videos\"><\/span>The Rise of 15-second Videos&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>15-second videos have been used in major social media where users can share short videos. That has been reduced from one-minute videos which were first introduced. Although 1-minute and longer videos are still in the game, the emphasis on shorter videos goes to show that marketers have also found out people do not watch longer videos, or at least they won\u2019t wait until the end of the video to find out what it is about.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/10\/Red-Diet-Tips-Instagram-Post-1024x1024.jpg\" alt=\"\" class=\"wp-image-16014\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/10\/Red-Diet-Tips-Instagram-Post-1024x1024.jpg 1024w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/10\/Red-Diet-Tips-Instagram-Post-300x300.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/10\/Red-Diet-Tips-Instagram-Post-150x150.jpg 150w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/10\/Red-Diet-Tips-Instagram-Post-768x768.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/10\/Red-Diet-Tips-Instagram-Post-400x400.jpg 400w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/10\/Red-Diet-Tips-Instagram-Post-200x200.jpg 200w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/10\/Red-Diet-Tips-Instagram-Post-24x24.jpg 24w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/10\/Red-Diet-Tips-Instagram-Post-48x48.jpg 48w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/10\/Red-Diet-Tips-Instagram-Post-96x96.jpg 96w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/10\/Red-Diet-Tips-Instagram-Post.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-video-length-for-real-estate-best-practices\"><span class=\"ez-toc-section\" id=\"Video_Length_for_Real_Estate_Best_Practices\"><\/span>Video Length for Real Estate Best Practices<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>We typically get bored fast with a video unless it says something really important, in which case we stick around for a long time. But what about real estate when it comes to marketing videos? The long and the short of it is to cater to your audience\u2019s short attention spans by getting to the point fast. Given the number of marketing messages your audience is bombarded with and also the hectic life most of them run, video content is accepted as long as you don\u2019t waste people\u2019s time.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-golden-window-to-deliver-the-message\">The Golden Window to Deliver The Message<\/h3>\n\n\n\n<p>Therefore, most of us will not spend a lot of time going through everything we see on the net. Images are easy to see but videos require some time to deliver the messages. This, in turn, has rendered long marketing videos useless. Longer marketing videos will not be watched to the end and if the messaging does not occur in the begging part of the video, chances are they will never be seen.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-one-to-two-minutes\">One to Two minutes<\/h3>\n\n\n\n<p>The general rule of thumb for marketing videos seems to be between one and two minutes. One to two minutes is short enough to keep your audience watching to the end of the video but also long enough not to bore them. If you pay close attention you will see that product overview videos are generally about this long. If you have a big announcement, like an upcoming open house, aim for somewhere in the middle \u2014 two minutes is a safe bet. Here is why 1-2 minutes of marketing videos are best for real estate:<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/10\/video-length-for-real-estate-4-1024x1024.jpg\" alt=\"how long real estate videos\" class=\"wp-image-16017\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/10\/video-length-for-real-estate-4-1024x1024.jpg 1024w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/10\/video-length-for-real-estate-4-300x300.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/10\/video-length-for-real-estate-4-150x150.jpg 150w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/10\/video-length-for-real-estate-4-768x768.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/10\/video-length-for-real-estate-4-400x400.jpg 400w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/10\/video-length-for-real-estate-4-200x200.jpg 200w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/10\/video-length-for-real-estate-4-24x24.jpg 24w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/10\/video-length-for-real-estate-4-48x48.jpg 48w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/10\/video-length-for-real-estate-4-96x96.jpg 96w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/10\/video-length-for-real-estate-4.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>According to Hubspot, there are <a href=\"https:\/\/blog.hubspot.com\/marketing\/how-long-should-videos-be-on-instagram-twitter-facebook-youtube\" target=\"_blank\" rel=\"nofollow\">best optimal times for different platforms<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Hubspot discovered that Instagram videos that received the most comments averaged 26 seconds.<\/li><li>Twitter users are used to short videos and videos averaging 43 seconds deliver the best engagement.&nbsp;<\/li><li>Hubspot\u2019s audience on Facebook engages the most with 1-minute videos.<\/li><li>On YouTube, Hubspot sees the most engagement on videos that are about 2 minutes.&nbsp;<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/10\/real-estate-video-length-5-1024x1024.png\" alt=\"how long real estate videos\" class=\"wp-image-16019\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/10\/real-estate-video-length-5-1024x1024.png 1024w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/10\/real-estate-video-length-5-300x300.png 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/10\/real-estate-video-length-5-150x150.png 150w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/10\/real-estate-video-length-5-768x768.png 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/10\/real-estate-video-length-5-400x400.png 400w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/10\/real-estate-video-length-5-200x200.png 200w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/10\/real-estate-video-length-5-24x24.png 24w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/10\/real-estate-video-length-5-48x48.png 48w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/10\/real-estate-video-length-5-96x96.png 96w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/10\/real-estate-video-length-5.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Here are some interesting stats from <a href=\"https:\/\/wistia.com\/blog\/optimal-video-length\" target=\"_blank\" rel=\"nofollow\">Wistia<\/a>:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>~2-minute videos can generate great engagement. If you are capable of keeping your video under 120 seconds you will keep your viewers captivated.<\/li><li>From minute 2 till 3, there is an obvious drop in terms of engagement.<\/li><\/ul>\n\n\n\n<p>However, another study by HubSpot found that audience engagement actually <a href=\"https:\/\/blog.hubspot.com\/marketing\/how-long-should-videos-be-on-instagram-twitter-facebook-youtube?__hstc=35728191.45a83a558a665a0c81420904b07cb752.1634837563351.1634837563351.1634837563351.1&amp;__hssc=35728191.1.1634837563351&amp;__hsfp=1943272189\" target=\"_blank\" rel=\"nofollow\">decreases after about one minute<\/a>. So, for the time being, 1-2 minutes is a good bet.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/10\/video-length-for-real-estate-5-1024x576.jpg\" alt=\"how long real estate videos\" class=\"wp-image-16018\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/10\/video-length-for-real-estate-5-1024x576.jpg 1024w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/10\/video-length-for-real-estate-5-300x169.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/10\/video-length-for-real-estate-5-768x432.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/10\/video-length-for-real-estate-5-390x220.jpg 390w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/10\/video-length-for-real-estate-5-1250x703.jpg 1250w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/10\/video-length-for-real-estate-5-400x225.jpg 400w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/10\/video-length-for-real-estate-5.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>After one minute, <\/em><a href=\"https:\/\/www.vdo.guru\/so-what-is-the-right-length-for-a-marketing-video\/\" target=\"_blank\" rel=\"nofollow\"><em>5% of viewers stop watching videos<\/em><\/a><em>, but after two minutes, that number jumps to 60% of viewers who stop watching.<\/em><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"roomvu_Data\"><\/span>roomvu Data<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The optimal length of videos is between<strong> 70 and 90 seconds<\/strong> for effective engagement and impression. Agents, however, prefer longer videos.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"679\" height=\"424\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/03\/image-9.png\" alt=\"\" class=\"wp-image-17116\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/03\/image-9.png 679w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/03\/image-9-300x187.png 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/03\/image-9-400x250.png 400w\" sizes=\"(max-width: 679px) 100vw, 679px\" \/><figcaption>Figure 1: The best performing Real Estate video length vs. what agents actually use.<br><\/figcaption><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"roomvu_Surve\"><\/span>roomvu Surve<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The majority of agents in our survey said they<strong> prefer videos under 1 minute<\/strong> (see graph below), while they <strong>tend to post 90-second to 120-second videos<\/strong> (see graph above). However, when producing a video, agents need to keep in mind that videos longer than the optimal length of 70\u201390 seconds, may not result in the best engagement.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/03\/image-10.png\" alt=\"\" class=\"wp-image-17118\" width=\"662\" height=\"410\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/03\/image-10.png 883w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/03\/image-10-300x186.png 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/03\/image-10-768x475.png 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/03\/image-10-400x247.png 400w\" sizes=\"(max-width: 662px) 100vw, 662px\" \/><figcaption>Figure 2: How long agents like the videos<\/figcaption><\/figure><\/div>\n\n\n\n<p>It seems clear that shorter videos are most welcome on social media and get the best engagement. The reason behind this is that the attention span of the typical social media users is getting shorter and shorter because of their exposure to thousands of marketing messages and pieces of content. To make the most out of their time, users tend to like the videos which convey the message in a short but sweet manner.<\/p>\n\n\n\n<p> If you want to know more about social media read our article about <a href=\"https:\/\/www.roomvu.com\/academy\/social-media-for-real-estate-agents-ultimate-guide-for-realtors-2020\/\">real estate social media marketing <\/a> <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-are-short-videos-more-effective\"><span class=\"ez-toc-section\" id=\"Why_are_Short_Videos_More_Effective\"><\/span>Why are Short Videos More Effective?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Because short videos usually have higher retention rates, which leads to better performance in terms of engagement. Shorter videos have a better chance of being watched to the end and will make sure the message is thoroughly delivered. In other words, it is safe to say, fewer people will stop watching in the middle.&nbsp;<\/p>\n\n\n\n<p>On the other hand, algorithms on social media like Instagram are tweaked to favor videos with more engagement and longer watching time. Your short videos have a better chance of meeting the criteria in this regard, hence increasing your content\u2019s chance of appearing on explorer and recommended content for other users.&nbsp;<\/p>\n\n\n\n<p>Of course, it does not necessarily mean that very short videos will do you any good. Making the video too short can backfire and lower your chances of engagement and content approval from social media engines. But keeping the videos between 1-2 minutes is a sure way to increase your content chances of standing out from the crows as long as the content itself is engaging enough and offers value.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-stay-short-and-sweet-and-share-everywhere\"><span class=\"ez-toc-section\" id=\"Stay_Short_and_Sweet_and_Share_Everywhere\"><\/span>Stay Short and Sweet and Share Everywhere<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Although different social media platforms have their own best practices,&nbsp;one thing seems to be common across all: quick videos work everywhere. That means you can save a lot of time and money by creating short videos around 1 to 2 minutes and using them everywhere across different platforms whereas longer videos may limit your option or even force you to make edits to the videos.&nbsp;<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Everyone knows that videos are vital to their marketing game. For example, tweets with videos deliver up to 10x more engagement. Videos are every real estate agent\u2019s greatest and most valuable marketing asset but is there a sweet spot for your marketing videos\u2019 length? How long a Real Estate video for social media should be? &hellip;<\/p>\n","protected":false},"author":1,"featured_media":16013,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[638],"tags":[],"class_list":["post-16012","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-videography"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.7 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Long Real Estate Videos for Social Media Should Be? - roomvu Academy<\/title>\n<meta name=\"description\" content=\"There is no set-in-stone rule for how long real estate videos should be but videos depending on the purpose can be less than two minutes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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