{"id":1452,"date":"2019-11-16T15:07:22","date_gmt":"2019-11-16T22:07:22","guid":{"rendered":"https:\/\/www.roomvustore.com\/blog\/?p=1452"},"modified":"2022-06-02T03:13:12","modified_gmt":"2022-06-02T10:13:12","slug":"the-biggest-mistakes-real-estate-agents-make-when-they-start-creating-video-content","status":"publish","type":"post","link":"https:\/\/www.roomvu.com\/academy\/the-biggest-mistakes-real-estate-agents-make-when-they-start-creating-video-content\/","title":{"rendered":"The Biggest Real Estate Video Mistakes"},"content":{"rendered":"<p class=\"p1\"><b>Amature video content is great but can go downhill fast if you&#8217;re doing it wrong. In this article, we talk about the things to avoid if you&#8217;re going to try and create video content for your real estate marketing on your own.<\/b><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #326df7;color:#326df7\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #326df7;color:#326df7\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.roomvu.com\/academy\/the-biggest-mistakes-real-estate-agents-make-when-they-start-creating-video-content\/#Mistake_1_Using_Expensive_Equipment\" >Mistake #1: Using Expensive Equipment<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.roomvu.com\/academy\/the-biggest-mistakes-real-estate-agents-make-when-they-start-creating-video-content\/#Mistake_2_Not_Paying_Attention_to_Details\" >Mistake #2: Not Paying Attention to Details<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.roomvu.com\/academy\/the-biggest-mistakes-real-estate-agents-make-when-they-start-creating-video-content\/#Mistake_3_Waiting_for_Everything_to_be_Perfect\" >Mistake #3: Waiting for Everything to be Perfect<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.roomvu.com\/academy\/the-biggest-mistakes-real-estate-agents-make-when-they-start-creating-video-content\/#Mistake_4_Giving_Up_Early\" >Mistake #4: Giving Up Early<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.roomvu.com\/academy\/the-biggest-mistakes-real-estate-agents-make-when-they-start-creating-video-content\/#Mistake_5_Not_Having_Fun\" >Mistake #5: Not Having Fun<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"p3\"><span class=\"s1\">Check out the toolkit of successful real estate agents, and video content should easily stand out as one of their most powerful chosen media in marketing. The reason for this choice is quite compelling. One research showed that you\u2019d likely get a 135 percent gain in organic reach if you used videos instead of just pictures in your online marketing content.<\/span><span class=\"s2\"><sup>1<\/sup><\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Needless to say, you got to produce high-quality video content. You would be competing with a lot of online clutter in this medium, especially on social media. A study showed that video posts of Facebook users globally has increased by 75 percent.<\/span><span class=\"s3\"><sup>2<\/sup><\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Videos indeed are potent tools in your real estate marketing mix. Using them would require considerable effort and thinking, particularly if you\u2019re just starting to use them and geared to do it yourself. As in most DIY projects, major missteps are likely. By all means, avoid these five biggest mistakes when creating video content.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Mistake_1_Using_Expensive_Equipment\"><\/span><b><\/b><span class=\"s1\"><b>Mistake #1: Using Expensive Equipment<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-large wp-image-1453\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2019\/11\/clay-banks-1pnJKHjMGS0-unsplash-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2019\/11\/clay-banks-1pnJKHjMGS0-unsplash-1024x683.jpg 1024w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2019\/11\/clay-banks-1pnJKHjMGS0-unsplash-300x200.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2019\/11\/clay-banks-1pnJKHjMGS0-unsplash-768x512.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2019\/11\/clay-banks-1pnJKHjMGS0-unsplash.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p class=\"p3\"><span class=\"s1\">Skip buying professional camera equipment if you\u2019re just staring at real estate video production. A video cam and its accessories are not only expensive but would also require some time to master operating them.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Start with what\u2019s in your pocket\u2014your smartphone. Just with this device, you\u2019re already well-equipped to start a YouTube channel.<\/span><span class=\"s4\"><sup>3<\/sup><\/span><span class=\"s1\"> Phone technology has progressed so immensely that your android or iPhone already offers plenty of options in videography. You can read our ultimate guide about <a href=\"https:\/\/www.roomvu.com\/academy\/real-estate-video-marketing-ultimate-guide-for-realtors-2020\/\">real estate video marketing<\/a><\/span><\/p>\n<p class=\"p5\"><span class=\"s1\">Consider buying dedicated equipment once you feel competent enough to further upgrade your real estate video content. Mistakes on production could be easily avoided too if you just hire a professional outfit and outsource your video projects. Video production service providers are in a very competitive field, and it is likely for you to find some very affordable choices.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Mistake_2_Not_Paying_Attention_to_Details\"><\/span><b><\/b><span class=\"s1\"><b>Mistake #2: Not Paying Attention to Details<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone wp-image-1466\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2019\/11\/stefan-cosma-0gO3-b-5m80-unsplash-1024x683.jpg\" alt=\"\" width=\"935\" height=\"634\" \/><\/p>\n<p class=\"p3\"><span class=\"s1\">Start with an outline and a shot list for your real estate video. Mistakes on your production could be avoided if you pay close attention to details and jibe your videos with your overall marketing plan. <\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Consider who your target markets are. Pick the shots and write video scripts that would best appeal to them. Try to vary your approaches and be creative to make your story flow smoothly. Avoid long presentations, and for videos of your listings, limit them to 60\u201390 seconds each that would require about 15 to 18 different shots per real estate video.<\/span><span class=\"s4\"><sup>4<\/sup><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Mistake_3_Waiting_for_Everything_to_be_Perfect\"><\/span><b><\/b><span class=\"s1\"><b>Mistake #3: Waiting for Everything to be Perfect<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"\" src=\"https:\/\/images.unsplash.com\/photo-1498184103684-bc1a70b0c068?ixlib=rb-1.2.1&amp;ixid=eyJhcHBfaWQiOjEyMDd9&amp;auto=format&amp;fit=crop&amp;w=1000&amp;q=80\" alt=\"man in black pants and pair of brown leather lace-up shoes sitting on brown carpeted stairs inside room\" width=\"954\" height=\"638\" \/><\/p>\n<p class=\"p3\"><span class=\"s1\">Be realistic and admit that you\u2019d be likely to be sidetracked by some real estate video mistakes. You can\u2019t achieve perfection in real estate video content production overnight. Experts and beginners alike had to pass through the learning curve in any DIY initiative.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">The most important thing is to start the ball rolling in producing real estate video content. Commit and calendar the material\u2019s dissemination to social media, be it Facebook, YouTube, Instagram, or Vimeo.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Set your best foot forward in annotating your video, particularly if you\u2019re on-camera. Always be on a pleasant and positive disposition. Be sure to smile and keep on smiling, particularly on your on-camera pitches.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Mistake_4_Giving_Up_Early\"><\/span><b><\/b><span class=\"s1\"><b>Mistake #4: Giving Up Early<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/images.unsplash.com\/photo-1495364141860-b0d03eccd065?ixlib=rb-1.2.1&amp;ixid=eyJhcHBfaWQiOjEyMDd9&amp;auto=format&amp;fit=crop&amp;w=1000&amp;q=80\" alt=\"person holding white mini bell alarmclock\" width=\"963\" height=\"606\" \/><\/p>\n<p class=\"p3\"><span class=\"s1\">Manage your expectations, and don\u2019t be discouraged by some lapses in your first tries at real estate video content marketing. Don\u2019t quit on producing real estate videos if their initial results are not up to par. <\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">You can\u2019t expect your first video production to go viral in your first tries. Work on drawing more views to your real estate video content by watching and learning from what <a href=\"https:\/\/theclose.com\/real-estate-videos\/\" target=\"_blank\" rel=\"nofollow\"><span class=\"s6\">seasoned pros are doing<\/span><\/a> in this marketing medium.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Mistake_5_Not_Having_Fun\"><\/span><b><\/b><span class=\"s1\"><b>Mistake #5: Not Having Fun<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/images.unsplash.com\/photo-1479708003488-f38800863101?ixlib=rb-1.2.1&amp;ixid=eyJhcHBfaWQiOjEyMDd9&amp;auto=format&amp;fit=crop&amp;w=1000&amp;q=80\" alt=\"grayscale photo of man taking photo\" width=\"886\" height=\"599\" \/><\/p>\n<p class=\"p3\"><span class=\"s1\">Bear in mind that you\u2019re on your element when shooting, producing, and annotating real estate video content. This is your turf, so enjoying the whole process should come out all but natural for you.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">In your video, capture the essence of the moment that defines a home\u2019s character and that of its community or neighborhood. This should let your creative juices flowing and inject some fun in what you\u2019re doing\u2014delivering a dream home to an aspiring buyer.<\/span><\/p>\n<h3 class=\"p7\"><span class=\"s1\"><br \/>\nReferences: <\/span><\/h3>\n<p class=\"p8\"><span class=\"s4\"><sup>1<\/sup><\/span><span class=\"s1\">Ross, Phillip.<b> <\/b>(2015, February 17). Native Facebook Videos Get More Reach Than Any Other Type of Post. Retrieved from <a href=\"https:\/\/www.socialbakers.com\" target=\"_blank\" rel=\"nofollow\"><span class=\"s6\">socialbakers.com<\/span><\/a>.<\/span><\/p>\n<p class=\"p8\"><span class=\"s4\"><sup>2<\/sup><\/span><span class=\"s1\">Savage. Jonathan. (2016, April 10). Top 5 Facebook Video Statistics for 2016. Retrieved from <a href=\"https:\/\/www.socialmediatoday.com\" target=\"_blank\" rel=\"nofollow\"><span class=\"s6\">socialmediatoday.com<\/span><\/a>.<\/span><\/p>\n<p class=\"p8\"><span class=\"s4\"><sup>3<\/sup><\/span><span class=\"s1\">Russel, Brandon. (2015, March 31). How to Make YouTube Videos with Your Phone. Retrieved from <a href=\"https:\/\/www.technobuffalo.com\/make-youtube-videos-with-your-phone\" target=\"_blank\" rel=\"nofollow\"><span class=\"s6\">technobuffalo.com<\/span><\/a>.<\/span><\/p>\n<p class=\"p7\"><span class=\"s4\"><sup>4<\/sup><\/span><span class=\"s1\">Schweickart, Stephen. (2014, July 21). Do\u2019s and Don\u2019ts of Real Estate Listing Videos. Retrieved from <a href=\"https:\/\/www.inman.com\/next\/dos-and-donts-of-real-estate-listing-videos\/\" target=\"_blank\" rel=\"nofollow\"><span class=\"s6\">inman.com<\/span><\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amature video content is great but can go downhill fast if you&#8217;re doing it wrong. In this article, we talk about the things to avoid if you&#8217;re going to try and create video content for your real estate marketing on your own. Check out the toolkit of successful real estate agents, and video content should &hellip;<\/p>\n","protected":false},"author":38,"featured_media":1453,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[638,693],"tags":[38,248,290],"class_list":["post-1452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-videography","category-roomvu-services","tag-real-estate-marketing","tag-real-estate-videography","tag-videography"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.7 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Biggest Real Estate Video Mistakes - roomvu Academy<\/title>\n<meta name=\"description\" content=\"Amature video content is great but can go downhill fast. 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