{"id":1348,"date":"2019-10-11T10:00:36","date_gmt":"2019-10-11T17:00:36","guid":{"rendered":"https:\/\/www.roomvustore.com\/blog\/?p=1348"},"modified":"2021-04-29T08:30:34","modified_gmt":"2021-04-29T15:30:34","slug":"real-estate-floor-plans","status":"publish","type":"post","link":"https:\/\/www.roomvu.com\/academy\/real-estate-floor-plans\/","title":{"rendered":"Real Estate Floor Plans"},"content":{"rendered":"\n<p id=\"h-when-it-comes-to-selling-a-property-many-realtors-or-agents-do-not-consider-purchasing-floor-plans-because-they-may-think-it-s-unnecessary-however-in-today-s-age-purchasing-floor-plans-are-more-important-than-ever-especially-because-the-real-estate-market-has-shifted-from-offline-to-online-this-is-why-properties-with-floorplans-get-more-clicks-views-and-leads-than-properties-floor-plans\"><span style=\"font-weight: 400;\">When it comes to selling a property, many realtors or agents do not consider purchasing floor plans because they may think it\u2019s unnecessary. However, in today\u2019s age, purchasing floor plans are more important than ever\u2014especially because the real estate market has shifted from offline to online. This is why properties with floor plans get more clicks, views, and leads than property floor plans.&nbsp;<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #326df7;color:#326df7\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #326df7;color:#326df7\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.roomvu.com\/academy\/real-estate-floor-plans\/#1_View_the_listing_without_attending_an_open_house\" >1. View the listing without attending an open house.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.roomvu.com\/academy\/real-estate-floor-plans\/#2_Make_things_perfect\" >2. Make things perfect\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.roomvu.com\/academy\/real-estate-floor-plans\/#3_Avoid_legal_issues\" >3.  Avoid legal issues<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.roomvu.com\/academy\/real-estate-floor-plans\/#4_Provide_buyers_with_more_information_and_details\" >4. Provide buyers with more information and details<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.roomvu.com\/academy\/real-estate-floor-plans\/#5_Attract_more_serious_buyers_to_open_homes\" >5. Attract more serious buyers to open homes.\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.roomvu.com\/academy\/real-estate-floor-plans\/#6_Impress_future_buyers\" >6. Impress future buyers<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p><span style=\"font-weight: 400;\">This being said, in this article, we discuss 6 benefits to floor plans and why they are essential to any realtor&#8217;s marketing strategy.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-view-the-listing-without-attending-an-open-house\"><span class=\"ez-toc-section\" id=\"1_View_the_listing_without_attending_an_open_house\"><\/span><b>1. View the listing without attending an open house.<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u2153 of buyers do not inquire listings without floor plans as most buyers want to see the flow of the property and the layout of the home <\/span><span style=\"font-weight: 400;\">(<\/span><span style=\"font-weight: 400;\">Rightmove, 2013)<\/span><span style=\"font-weight: 400;\">. This is because floor plans give buyers something to look at, something to interact with and something to visualize.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-make-things-perfect\"><span class=\"ez-toc-section\" id=\"2_Make_things_perfect\"><\/span><b>2. Make things perfect\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Professional photographs are good&#8230;but floor plans are essential! Without floor plans, buyers are unaware of the home&#8217;s flow, layout and size proximity. As a result, homebuyers base judgment off of images which, as everyone knows, does not do justice <\/span><span style=\"font-weight: 400;\">(<\/span><span style=\"font-weight: 400;\">Calgary Real Estate Review, 2013)<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-avoid-legal-issues\"><span class=\"ez-toc-section\" id=\"3_Avoid_legal_issues\"><\/span><b>3.  Avoid legal issues<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u201cVancouver real estate lawyer Ron Usher says square footage misrepresentation is a growing problem in hot housing markets <\/span><span style=\"font-weight: 400;\">(Johnson, R, 2016)<\/span><span style=\"font-weight: 400;\">.\u201d As a result, many realtors are facing legal battles that are costing them and tarnishing their reputation. Furthermore in a misrepresentation of square footage lawsuit, the National Association of Realtors, states in one case that the realtor was sued to up to $145,000 in damages<\/span><span style=\"font-weight: 400;\"> (National Association of Realtors, 2009)<\/span><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-provide-buyers-with-more-information-and-details\"><span class=\"ez-toc-section\" id=\"4_Provide_buyers_with_more_information_and_details\"><\/span><b>4. Provide buyers with more information and details<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">95% of buyers search for real estate online. This being said, buyers want as much information as possible as they do not necessarily want to contact a realtor or agent right away. By offering floor plans of your listings online, you give buyers more information and thus, reduce the number of questions, phone calls, emails, etc. <\/span><span style=\"font-weight: 400;\">(<\/span><span style=\"font-weight: 400;\">Inman, 2010)<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-attract-more-serious-buyers-to-open-homes\"><span class=\"ez-toc-section\" id=\"5_Attract_more_serious_buyers_to_open_homes\"><\/span><b>5. Attract more serious buyers to open homes.\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">1 out of 10 buyers would never schedule a visit to an open house without seeing a floor plan first <\/span><span style=\"font-weight: 400;\">(Rightmove, 2013)<\/span><span style=\"font-weight: 400;\">. In other words, by showing floor plans, realtors can attract more leads who will not be caught by any surprises since they know what to expect in terms of the properties&#8217; flow and layout.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-6-impress-future-buyers\"><span class=\"ez-toc-section\" id=\"6_Impress_future_buyers\"><\/span><b>6. Impress future buyers<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">In May 2016, only 18% of listings on Rightmove had floor plans. What this means is that your website, portfolio, and professionalism looks that much better in comparison to your competition <\/span><span style=\"font-weight: 400;\">(<\/span><span style=\"font-weight: 400;\">Rightmove, 2013)<\/span><span style=\"font-weight: 400;\">.<\/span> <span style=\"font-weight: 400;\">In addition, real estate floor plans have the potential to increase click-throughs from buyers by 52% <\/span><span style=\"font-weight: 400;\">(<\/span><span style=\"font-weight: 400;\">National Association of Realtors, 2017). <\/span><span style=\"font-weight: 400;\">So not only do floor plans bring potential buyers to your website, but they also get them to click on more listings to view.&nbsp;<\/span><\/p>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block hide-this\"><div class=\"schema-faq-section\" id=\"faq-question-1605685718352\"><strong class=\"schema-faq-question\">Why should agents use real estate floor plans?<\/strong> <p class=\"schema-faq-answer\">When it comes to selling a property, many realtors or agents do not consider purchasing floor plans because they may think it\u2019s unnecessary. However, in today\u2019s age, purchasing floor plans are more important than ever\u2014especially because the real estate market has shifted from offline to online. This is why properties with floorplans get more clicks, views, and leads than properties floor plans.\u00a0<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to selling a property, many realtors or agents do not consider purchasing floor plans because they may think it\u2019s unnecessary. However, in today\u2019s age, purchasing floor plans are more important than ever\u2014especially because the real estate market has shifted from offline to online. This is why properties with floor plans get more &hellip;<\/p>\n","protected":false},"author":38,"featured_media":12778,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[462],"tags":[],"class_list":["post-1348","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.7 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Real Estate Floor Plans - roomvu Academy<\/title>\n<meta name=\"description\" content=\"When it comes to selling a property, many realtors or agents do not consider purchasing floor plans because they may think it\u2019s unnecessary.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.roomvu.com\/academy\/real-estate-floor-plans\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Real Estate Floor Plans\" \/>\n<meta property=\"og:description\" content=\"When it comes to selling a property, many realtors or agents do not consider purchasing floor plans because they may think it\u2019s unnecessary.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.roomvu.com\/academy\/real-estate-floor-plans\/\" \/>\n<meta property=\"og:site_name\" content=\"roomvu Academy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/roomvu\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-11T17:00:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-29T15:30:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2019\/10\/Real-Estate-Floor-Plans.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"723\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Roomvu Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roomvu Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Real Estate Floor Plans - 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However, in today\u2019s age, purchasing floor plans are more important than ever\u2014especially because the real estate market has shifted from offline to online. This is why properties with floorplans get more clicks, views, and leads than properties floor plans.\u00a0","inLanguage":"en-US"},"inLanguage":"en-US"}]}},"modified_by":"roomvu Academy","jetpack_featured_media_url":"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2019\/10\/Real-Estate-Floor-Plans.jpg","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.roomvu.com\/academy\/wp-json\/wp\/v2\/posts\/1348","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.roomvu.com\/academy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.roomvu.com\/academy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.roomvu.com\/academy\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/www.roomvu.com\/academy\/wp-json\/wp\/v2\/comments?post=1348"}],"version-history":[{"count":9,"href":"https:\/\/www.roomvu.com\/academy\/wp-json\/wp\/v2\/posts\/1348\/revisions"}],"predecessor-version":[{"id":12783,"href":"https:\/\/www.roomvu.com\/academy\/wp-json\/wp\/v2\/posts\/1348\/revisions\/12783"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.roomvu.com\/academy\/wp-json\/wp\/v2\/media\/12778"}],"wp:attachment":[{"href":"https:\/\/www.roomvu.com\/academy\/wp-json\/wp\/v2\/media?parent=1348"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.roomvu.com\/academy\/wp-json\/wp\/v2\/categories?post=1348"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.roomvu.com\/academy\/wp-json\/wp\/v2\/tags?post=1348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}