{"id":11893,"date":"2021-04-09T09:09:22","date_gmt":"2021-04-09T16:09:22","guid":{"rendered":"https:\/\/www.roomvu.com\/academy\/?p=11893"},"modified":"2022-06-23T04:25:00","modified_gmt":"2022-06-23T11:25:00","slug":"brand-awareness-on-social-media","status":"publish","type":"post","link":"https:\/\/www.roomvu.com\/academy\/brand-awareness-on-social-media\/","title":{"rendered":"Brand Awareness on Social Media and Engagement for Real Estate"},"content":{"rendered":"\n<p class=\"has-drop-cap\">Social media is a must for any business. We have all heard that businesses use social media to increase brand awareness, connect to their audience and create engagement. But how do you increase brand awareness on social media? How does a brand successfully engage with an audience? How do you achieve these goals simply by posting content on social media? And which one should you target first? In this article, we will review different ways agents can get their name out there and inspire their audience to engage.  Read our guide about <a href=\"https:\/\/www.roomvu.com\/academy\/social-media-for-real-estate-agents-ultimate-guide-for-realtors-2020\/\">Real estate social media marketing<\/a> to be a succefull realtor On social media platforms  <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #326df7;color:#326df7\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #326df7;color:#326df7\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.roomvu.com\/academy\/brand-awareness-on-social-media\/#Why_Do_Brand_Awareness_and_Brand_Engagement_Matter\" >Why Do Brand Awareness and Brand Engagement Matter?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.roomvu.com\/academy\/brand-awareness-on-social-media\/#Different_Types_of_Content_on_Social_Media\" >Different Types of Content on Social Media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.roomvu.com\/academy\/brand-awareness-on-social-media\/#Consistency_with_the_Educational_Content\" >Consistency with the Educational Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.roomvu.com\/academy\/brand-awareness-on-social-media\/#Promote_a_Culture_of_Engagement\" >Promote a Culture of Engagement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.roomvu.com\/academy\/brand-awareness-on-social-media\/#In_Conclusion\" >In Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator is-style-dots\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-do-brand-awareness-and-brand-engagement-matter\"><span class=\"ez-toc-section\" id=\"Why_Do_Brand_Awareness_and_Brand_Engagement_Matter\"><\/span>Why Do Brand Awareness and Brand Engagement Matter?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>One of the basic principles of marketing on social media is brand awareness. It essentially consists of making sure your audience knows you exist. When brand awareness is talked about the phrase \u201ctop of mind\u201d comes up. This means when your audience decides to buy a product or service, you come to their mind first. In order to achieve this goal, you need to post consistently on social media.&nbsp; <\/p>\n\n\n\n<p>Brand Awareness is defined as: How familiar your audience is with your brand.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/04\/brand-awareness-1024x1024.png\" alt=\"brand awareness on social media\" class=\"wp-image-11913\" width=\"512\" height=\"512\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/04\/brand-awareness-1024x1024.png 1024w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/04\/brand-awareness-300x300.png 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/04\/brand-awareness-150x150.png 150w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/04\/brand-awareness-768x768.png 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/04\/brand-awareness-400x400.png 400w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/04\/brand-awareness-200x200.png 200w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/04\/brand-awareness-24x24.png 24w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/04\/brand-awareness-48x48.png 48w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/04\/brand-awareness-96x96.png 96w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/04\/brand-awareness.png 1080w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator is-style-dots\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-different-types-of-content-on-social-media\"><span class=\"ez-toc-section\" id=\"Different_Types_of_Content_on_Social_Media\"><\/span>Different Types of Content on Social Media<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Unfortunately, the amount of organic content on social media is low. Many agents post random content hoping to somehow have a social media presence. They do this because they are told to. However, there are different types of content you can share on social media:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-content-to-entertain-engage\">Content to Entertain (Engage)<\/h3>\n\n\n\n<p>Agents can post content that appeals to their audience and entertains them. They share for the purpose of entertaining their audience. And the posts do not necessarily have educational value. They can be about the agent\u2019s personal life and habits, fun facts, memes, etc. This type of content usually<strong> builds trust<\/strong> and makes the brand a different type familiar business for the audience.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/04\/content-to-entertain-1024x1024.jpg\" alt=\"\" class=\"wp-image-11914\" width=\"512\" height=\"512\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/04\/content-to-entertain-1024x1024.jpg 1024w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/04\/content-to-entertain-300x300.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/04\/content-to-entertain-150x150.jpg 150w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/04\/content-to-entertain-768x768.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/04\/content-to-entertain-400x400.jpg 400w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/04\/content-to-entertain-200x200.jpg 200w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/04\/content-to-entertain-24x24.jpg 24w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/04\/content-to-entertain-48x48.jpg 48w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/04\/content-to-entertain-96x96.jpg 96w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/04\/content-to-entertain.jpg 1080w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Entertaining content probably will get you likes and shares, increasing <strong>Brand Engagement<\/strong>. We all tend to share content we find interesting, funny, or entertaining. This will in turn increase your reach when your audience shares your content with others. However, keep in mind, given the nature of your audience and who is interested in your business, it is unlikely people will continue to follow you for strictly entertaining content.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator is-style-dots\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Read More: <a href=\"https:\/\/www.roomvu.com\/academy\/direct-marketing-vs-brand-marketing-for-real-estate\/\">Understanding Marketing Funnels in Real Estate: How to Differentiate Direct Marketing from Brand Marketing<\/a><\/p><\/blockquote>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator is-style-dots\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-content-to-educate-awareness\">Content to Educate (Awareness)<\/h3>\n\n\n\n<p>This type of content is actually the most powerful. It is also one of the hardest types of content to make. Educational content is usually used to wrap the pitch in information rather than merely hitting the audience in the face with promotional messages. According to Sprout\u2019s 2018 social index <a href=\"https:\/\/sproutsocial.com\/insights\/data\/2018-index\/\" target=\"_blank\" rel=\"nofollow\">brand awareness is social marketers\u2019 top priority<\/a>.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/04\/content-to-educate-1024x1024.jpg\" alt=\"brand awareness on social media\" class=\"wp-image-11915\" width=\"512\" height=\"512\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/04\/content-to-educate-1024x1024.jpg 1024w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/04\/content-to-educate-300x300.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/04\/content-to-educate-150x150.jpg 150w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/04\/content-to-educate-768x768.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/04\/content-to-educate-400x400.jpg 400w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/04\/content-to-educate-200x200.jpg 200w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/04\/content-to-educate-24x24.jpg 24w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/04\/content-to-educate-48x48.jpg 48w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/04\/content-to-educate-96x96.jpg 96w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/04\/content-to-educate.jpg 1080w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n\n<p>Although many of your audience might still be able to see the promotional aspect of the educational content, this type of content shows your audience that <strong>your account is worth sticking around for<\/strong>. As a result, consistently sharing educational content is a must. It is essential if you wish to get more followers (prospects that stay with you). <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator is-style-dots\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-content-to-inspire-trust\">Content to Inspire (Trust)<\/h3>\n\n\n\n<p>This type of content is shared so that it resonates with your audience and <strong>gains their trust<\/strong>. Customer testimonials as a form of social proof, stories of success and failure, and challenges are all in this type of content. Their main goal is to gain your audience\u2019s trust and create empathy.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/04\/content-to-inspire-1024x1024.jpg\" alt=\"\" class=\"wp-image-11916\" width=\"512\" height=\"512\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/04\/content-to-inspire-1024x1024.jpg 1024w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/04\/content-to-inspire-300x300.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/04\/content-to-inspire-150x150.jpg 150w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/04\/content-to-inspire-768x768.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/04\/content-to-inspire-400x400.jpg 400w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/04\/content-to-inspire-200x200.jpg 200w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/04\/content-to-inspire-24x24.jpg 24w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/04\/content-to-inspire-48x48.jpg 48w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/04\/content-to-inspire-96x96.jpg 96w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/04\/content-to-inspire.jpg 1080w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator is-style-dots\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-content-to-convert-sales\">Content to Convert (Sales)<\/h3>\n\n\n\n<p>We all are familiar with this type of content. Unfortunately, social media is full of targeted direct sales and promotion. The main goal is to sell. This does not mean you should not have such promotional and direct content But you should not overdo it. In fact, only 20% of your content should be directly related to sales.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/04\/content-to-sell-1024x1024.jpg\" alt=\"brand awareness on social media\" class=\"wp-image-11918\" width=\"512\" height=\"512\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/04\/content-to-sell-1024x1024.jpg 1024w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/04\/content-to-sell-300x300.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/04\/content-to-sell-150x150.jpg 150w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/04\/content-to-sell-768x768.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/04\/content-to-sell-400x400.jpg 400w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/04\/content-to-sell-200x200.jpg 200w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/04\/content-to-sell-24x24.jpg 24w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/04\/content-to-sell-48x48.jpg 48w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/04\/content-to-sell-96x96.jpg 96w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/04\/content-to-sell.jpg 1080w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator is-style-dots\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-consistency-with-the-educational-content\"><span class=\"ez-toc-section\" id=\"Consistency_with_the_Educational_Content\"><\/span>Consistency with the Educational Content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>When you start to share <em>some <\/em>educational content and let it go, you fail to continue the spark you have created in your audience\u2019s mind. You will be forgotten. Irregular sharing equates to being forgettable. However when you share educational content regularly your audience knows you as:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>A positive source<\/li><li>A thought leader<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/04\/consistent-content-1024x1024.jpg\" alt=\"\" class=\"wp-image-11922\" width=\"512\" height=\"512\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/04\/consistent-content-1024x1024.jpg 1024w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/04\/consistent-content-300x300.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/04\/consistent-content-150x150.jpg 150w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/04\/consistent-content-768x768.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/04\/consistent-content-400x400.jpg 400w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/04\/consistent-content-200x200.jpg 200w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/04\/consistent-content-24x24.jpg 24w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/04\/consistent-content-48x48.jpg 48w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/04\/consistent-content-96x96.jpg 96w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/04\/consistent-content.jpg 1080w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>That&#8217;s when people decide to follow you for more educational content. <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/04\/consistency-1024x1024.jpg\" alt=\"brand awareness on social media\" class=\"wp-image-11923\" width=\"512\" height=\"512\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/04\/consistency-1024x1024.jpg 1024w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/04\/consistency-300x300.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/04\/consistency-150x150.jpg 150w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/04\/consistency-768x768.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/04\/consistency-400x400.jpg 400w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/04\/consistency-200x200.jpg 200w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/04\/consistency-24x24.jpg 24w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/04\/consistency-48x48.jpg 48w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/04\/consistency-96x96.jpg 96w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/04\/consistency.jpg 1080w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator is-style-dots\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-promote-a-culture-of-engagement\"><span class=\"ez-toc-section\" id=\"Promote_a_Culture_of_Engagement\"><\/span>Promote a Culture of Engagement<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In order to get other experts in your field to share your content, you need to do the same with their content. Promote the <strong>culture of engagement.<\/strong> You can\u2019t simply expect others to engage with your content. In this way not only you help your audience with more educational content, but you also encourage others to return the favor so that you reach their audience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-in-conclusion\"><span class=\"ez-toc-section\" id=\"In_Conclusion\"><\/span>In Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Successfully creating brand awareness and engagement on social media involves commitment, understanding, and effort. The information provided here gives inspiration and instruction. Hopefully, after reading this, you feel <em>that much more <\/em>confident that you can <a href=\"https:\/\/www.roomvu.com\/academy\/how-to-rule-real-estate-social-media-in-2021\/\">rule real estate on social media<\/a>. <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator is-style-dots\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Social media is a must for any business. We have all heard that businesses use social media to increase brand awareness, connect to their audience and create engagement. But how do you increase brand awareness on social media and audience engagement?<\/p>\n","protected":false},"author":1,"featured_media":11926,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[367],"tags":[],"class_list":["post-11893","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-social-media-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.7 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Brand Awareness on Social Media and Engagement for Real Estate - roomvu Academy<\/title>\n<meta name=\"description\" content=\"Learn why you should get get brand awareness on social media and how it differs from engagement in different content types you share.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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