{"id":11736,"date":"2021-03-25T09:00:39","date_gmt":"2021-03-25T16:00:39","guid":{"rendered":"https:\/\/www.roomvu.com\/academy\/?p=11736"},"modified":"2022-06-23T04:25:56","modified_gmt":"2022-06-23T11:25:56","slug":"facebook-ads-learning-phase","status":"publish","type":"post","link":"https:\/\/www.roomvu.com\/academy\/facebook-ads-learning-phase\/","title":{"rendered":"Why Agents Don&#8217;t Get Leads from Facebook Ads? What is the Facebook Ads Learning Phase?"},"content":{"rendered":"\n<p class=\"has-drop-cap\">When running ads on Facebook, your ads will not perform at their best from day one. In fact, it will take a while before your ads reach their full potential. Many people expect immediate results and get disappointed when they do not see them. This happens because of a period in Facebook ads that is called the Learning Phase. In this article, we will tell you why your ads won\u2019t work immediately and how much time you should give them.\u00a0Are you wondering How to use Facebook ads so read our guide about <a href=\"https:\/\/www.roomvu.com\/academy\/how-to-use-facebook-ads-for-real-estate-a-definitive-guide\/\">Facebook ads for real estate<\/a><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #326df7;color:#326df7\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #326df7;color:#326df7\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.roomvu.com\/academy\/facebook-ads-learning-phase\/#Why_Wont_My_Facebook_Ads_Work\" >Why Won&#8217;t My Facebook Ads Work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.roomvu.com\/academy\/facebook-ads-learning-phase\/#How_Will_My_Ads_Perform_in_the_Beginning\" >How Will My Ads Perform in the Beginning?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.roomvu.com\/academy\/facebook-ads-learning-phase\/#So_What_is_the_Facebook_Ads_Learning_Phase_Anyway\" >So What is the Facebook Ads Learning Phase Anyway?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.roomvu.com\/academy\/facebook-ads-learning-phase\/#How_Long_Does_This_Learning_Phase_Last\" >How Long Does This Learning Phase Last?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.roomvu.com\/academy\/facebook-ads-learning-phase\/#Does_The_Learning_Phase_Happen_for_All_Ads\" >Does The Learning Phase Happen for All Ads?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.roomvu.com\/academy\/facebook-ads-learning-phase\/#What_Should_I_Do_When_My_Ads_are_in_Learning_Phase\" >What Should I Do When My Ads are in Learning Phase?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.roomvu.com\/academy\/facebook-ads-learning-phase\/#I_See_a_%E2%80%9CLearning_Limited%E2%80%9D_Status_for_My_Ads\" >I See a \u201cLearning Limited\u201d Status for My Ads<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator is-style-dots\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-won-t-my-facebook-ads-work\"><span class=\"ez-toc-section\" id=\"Why_Wont_My_Facebook_Ads_Work\"><\/span><strong>Why <strong>Won&#8217;t<\/strong><\/strong> <strong>My Facebook Ads Work?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Facebook ads need time to work: The time to find the best way to deliver your ads to the most appropriate audience. During this time Facebook learns the best people and places to show your ads. The more your ads are shown, the better the results are. So it makes sense that your ads do not seem to work in the beginning. Give them time.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/03\/Blue-Abstract-Watercolor-Business-Tip-Instagram-Post-3-1024x1024.jpg\" alt=\"\" class=\"wp-image-11745\" width=\"512\" height=\"512\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/03\/Blue-Abstract-Watercolor-Business-Tip-Instagram-Post-3-1024x1024.jpg 1024w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/03\/Blue-Abstract-Watercolor-Business-Tip-Instagram-Post-3-300x300.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/03\/Blue-Abstract-Watercolor-Business-Tip-Instagram-Post-3-150x150.jpg 150w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/03\/Blue-Abstract-Watercolor-Business-Tip-Instagram-Post-3-768x768.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/03\/Blue-Abstract-Watercolor-Business-Tip-Instagram-Post-3-400x400.jpg 400w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/03\/Blue-Abstract-Watercolor-Business-Tip-Instagram-Post-3-200x200.jpg 200w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/03\/Blue-Abstract-Watercolor-Business-Tip-Instagram-Post-3-24x24.jpg 24w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/03\/Blue-Abstract-Watercolor-Business-Tip-Instagram-Post-3-48x48.jpg 48w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/03\/Blue-Abstract-Watercolor-Business-Tip-Instagram-Post-3-96x96.jpg 96w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/03\/Blue-Abstract-Watercolor-Business-Tip-Instagram-Post-3.jpg 1080w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator is-style-dots\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-will-my-ads-perform-in-the-beginning\"><span class=\"ez-toc-section\" id=\"How_Will_My_Ads_Perform_in_the_Beginning\"><\/span><strong>How Will My Ads Perform in the Beginning?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Due to the fact that Facebook has not learned how to deliver your ads optimally at the beginning of your campaign, the performance will be poor and unstable. Cost-Per-Action will be high and the results will not be satisfactory. It is normal. Don&#8217;t panic.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/03\/Blue-Abstract-Watercolor-Business-Tip-Instagram-Post-2-1024x1024.jpg\" alt=\"Facebook ads learning phase\" class=\"wp-image-11743\" width=\"512\" height=\"512\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/03\/Blue-Abstract-Watercolor-Business-Tip-Instagram-Post-2-1024x1024.jpg 1024w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/03\/Blue-Abstract-Watercolor-Business-Tip-Instagram-Post-2-300x300.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/03\/Blue-Abstract-Watercolor-Business-Tip-Instagram-Post-2-150x150.jpg 150w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/03\/Blue-Abstract-Watercolor-Business-Tip-Instagram-Post-2-768x768.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/03\/Blue-Abstract-Watercolor-Business-Tip-Instagram-Post-2-400x400.jpg 400w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/03\/Blue-Abstract-Watercolor-Business-Tip-Instagram-Post-2-200x200.jpg 200w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/03\/Blue-Abstract-Watercolor-Business-Tip-Instagram-Post-2-24x24.jpg 24w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/03\/Blue-Abstract-Watercolor-Business-Tip-Instagram-Post-2-48x48.jpg 48w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/03\/Blue-Abstract-Watercolor-Business-Tip-Instagram-Post-2-96x96.jpg 96w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/03\/Blue-Abstract-Watercolor-Business-Tip-Instagram-Post-2.jpg 1080w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator is-style-dots\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-so-what-is-the-facebook-ads-learning-phase-anyway\"><span class=\"ez-toc-section\" id=\"So_What_is_the_Facebook_Ads_Learning_Phase_Anyway\"><\/span><strong>So What is the Facebook Ads Learning Phase Anyway?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The learning phase is a period of time when Facebook <a href=\"https:\/\/www.facebook.com\/business\/help\/112167992830700?id=561906377587030\" target=\"_blank\" rel=\"nofollow\">learns about your ad set<\/a> and explores the best way to deliver them. In your ad manager, you will see a \u201cLearning\u201d status for the ads you have just begun to run or have made significant changes. This will take a while and when the learning phase is over, then you can judge if the ad is working or not. Here are some of the factors Facebook tests in the Learning Phase:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>The best people to target&nbsp;<\/li><li>Times of day to show the ad&nbsp;<\/li><li>Placements and creatives to use<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/03\/Blue-Abstract-Watercolor-Business-Tip-Instagram-Post-4-1024x1024.jpg\" alt=\"\" class=\"wp-image-11746\" width=\"512\" height=\"512\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/03\/Blue-Abstract-Watercolor-Business-Tip-Instagram-Post-4-1024x1024.jpg 1024w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/03\/Blue-Abstract-Watercolor-Business-Tip-Instagram-Post-4-300x300.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/03\/Blue-Abstract-Watercolor-Business-Tip-Instagram-Post-4-150x150.jpg 150w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/03\/Blue-Abstract-Watercolor-Business-Tip-Instagram-Post-4-768x768.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/03\/Blue-Abstract-Watercolor-Business-Tip-Instagram-Post-4-400x400.jpg 400w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/03\/Blue-Abstract-Watercolor-Business-Tip-Instagram-Post-4-200x200.jpg 200w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/03\/Blue-Abstract-Watercolor-Business-Tip-Instagram-Post-4-24x24.jpg 24w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/03\/Blue-Abstract-Watercolor-Business-Tip-Instagram-Post-4-48x48.jpg 48w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/03\/Blue-Abstract-Watercolor-Business-Tip-Instagram-Post-4-96x96.jpg 96w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/03\/Blue-Abstract-Watercolor-Business-Tip-Instagram-Post-4.jpg 1080w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The learning phase is necessary for your ads to work optimally. Do not try to skip or avoid it by canceling the ads or making unnecessary changes. Tests Facebook runs during this period are vital for optimum performance. In short, there is no way to get optimum results in a short time. That&#8217;s how ads work.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator is-style-dots\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-long-does-this-learning-phase-last\"><span class=\"ez-toc-section\" id=\"How_Long_Does_This_Learning_Phase_Last\"><\/span><strong>How Long Does This Learning Phase Last?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>According to Facebook: typically, performance stabilizes after an ad set receives around 50 optimization events within a 7-day period. So you need to wait a while before your ads are ready and then judge if they work or not.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/03\/Blue-Abstract-Watercolor-Business-Tip-Instagram-Post-1-1024x1024.jpg\" alt=\"Facebook ads learning phase\" class=\"wp-image-11741\" width=\"512\" height=\"512\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/03\/Blue-Abstract-Watercolor-Business-Tip-Instagram-Post-1-1024x1024.jpg 1024w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/03\/Blue-Abstract-Watercolor-Business-Tip-Instagram-Post-1-300x300.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/03\/Blue-Abstract-Watercolor-Business-Tip-Instagram-Post-1-150x150.jpg 150w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/03\/Blue-Abstract-Watercolor-Business-Tip-Instagram-Post-1-768x768.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/03\/Blue-Abstract-Watercolor-Business-Tip-Instagram-Post-1-400x400.jpg 400w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/03\/Blue-Abstract-Watercolor-Business-Tip-Instagram-Post-1-200x200.jpg 200w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/03\/Blue-Abstract-Watercolor-Business-Tip-Instagram-Post-1-24x24.jpg 24w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/03\/Blue-Abstract-Watercolor-Business-Tip-Instagram-Post-1-48x48.jpg 48w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/03\/Blue-Abstract-Watercolor-Business-Tip-Instagram-Post-1-96x96.jpg 96w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/03\/Blue-Abstract-Watercolor-Business-Tip-Instagram-Post-1.jpg 1080w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>To reduce spending in the learning phase, avoid editing an ad set or ad until it has exited the learning phase.<\/p>\n\n\n\n<p>To learn more about how long you should let your ads run read: <a href=\"https:\/\/www.roomvu.com\/academy\/how-long-should-you-let-your-facebook-ads-run\/\">How Long Should You Let Your Facebook Ads for Real Estate Run<\/a><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator is-style-dots\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-does-the-learning-phase-happen-for-all-ads\"><span class=\"ez-toc-section\" id=\"Does_The_Learning_Phase_Happen_for_All_Ads\"><\/span><strong>Does The Learning Phase Happen for All Ads?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As we have covered, whenever you create a new ad set or make significant changes to your existing ad sets, Facebook runs the learning phase. Therefore, you only make changes to your ads once they are through the learning phase, and you&#8217;re certain you need to.&nbsp;<\/p>\n\n\n\n<p>If you want to learn about Facebook ads for real estate from scratch you can read our article about<a href=\"https:\/\/www.roomvu.com\/academy\/how-to-use-facebook-ads-for-real-estate-a-definitive-guide\/\"> Facebook ads for real estate<\/a><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/03\/Blue-Abstract-Watercolor-Business-Tip-Instagram-Post-5-1024x1024.jpg\" alt=\"\" class=\"wp-image-11748\" width=\"512\" height=\"512\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/03\/Blue-Abstract-Watercolor-Business-Tip-Instagram-Post-5-1024x1024.jpg 1024w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/03\/Blue-Abstract-Watercolor-Business-Tip-Instagram-Post-5-300x300.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/03\/Blue-Abstract-Watercolor-Business-Tip-Instagram-Post-5-150x150.jpg 150w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/03\/Blue-Abstract-Watercolor-Business-Tip-Instagram-Post-5-768x768.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/03\/Blue-Abstract-Watercolor-Business-Tip-Instagram-Post-5-400x400.jpg 400w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/03\/Blue-Abstract-Watercolor-Business-Tip-Instagram-Post-5-200x200.jpg 200w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/03\/Blue-Abstract-Watercolor-Business-Tip-Instagram-Post-5-24x24.jpg 24w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/03\/Blue-Abstract-Watercolor-Business-Tip-Instagram-Post-5-48x48.jpg 48w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/03\/Blue-Abstract-Watercolor-Business-Tip-Instagram-Post-5-96x96.jpg 96w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/03\/Blue-Abstract-Watercolor-Business-Tip-Instagram-Post-5.jpg 1080w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator is-style-dots\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-roomvu-academy wp-block-embed-roomvu-academy\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"ztbGDDJK2v\"><a href=\"https:\/\/www.roomvu.com\/academy\/youtube-ads-vs-facebook-ads-for-real-estate\/\">YouTube Ads vs Facebook Ads for Real Estate<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;YouTube Ads vs Facebook Ads for Real Estate&#8221; &#8212; roomvu Academy\" src=\"https:\/\/www.roomvu.com\/academy\/youtube-ads-vs-facebook-ads-for-real-estate\/embed\/#?secret=sLsBPHtk8U#?secret=ztbGDDJK2v\" data-secret=\"ztbGDDJK2v\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-should-i-do-when-my-ads-are-in-learning-phase\"><span class=\"ez-toc-section\" id=\"What_Should_I_Do_When_My_Ads_are_in_Learning_Phase\"><\/span><strong>What Should I Do When My Ads are in Learning Phase?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In order to avoid unnecessary delays in the learning phase follow these tips:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-wait-until-the-learning-phase-is-over\">Wait Until the Learning Phase is Over<\/h3>\n\n\n\n<p>During the learning phase performance is poor and CPA is bad but it does not mean your ads won&#8217;t work in the future. Do not make changes to the ad set during this time. When you restart the learning phase you delay the delivery systems&#8217; ability to improve performance.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-use-a-realistic-budget-for-ads\">Use a Realistic Budget for Ads<\/h3>\n\n\n\n<p>If you go with a very small budget for the ads, the system will not be able to optimize your audience optimally. Your Facebook ads budget should be enough to reach at least 50 <strong>optimization events<\/strong>. Optimization events are the times your ads reach the goal of your ad set: clicks, messages, etc. If your budget is low, the system will not be able to reach 50 optimization events and the optimizations made to your ads will not happen.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/03\/Blue-Abstract-Watercolor-Business-Tip-Instagram-Post-1024x1024.jpg\" alt=\"Facebook ads learning phase\" class=\"wp-image-11738\" width=\"512\" height=\"512\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/03\/Blue-Abstract-Watercolor-Business-Tip-Instagram-Post-1024x1024.jpg 1024w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/03\/Blue-Abstract-Watercolor-Business-Tip-Instagram-Post-300x300.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/03\/Blue-Abstract-Watercolor-Business-Tip-Instagram-Post-150x150.jpg 150w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/03\/Blue-Abstract-Watercolor-Business-Tip-Instagram-Post-768x768.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/03\/Blue-Abstract-Watercolor-Business-Tip-Instagram-Post-400x400.jpg 400w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/03\/Blue-Abstract-Watercolor-Business-Tip-Instagram-Post-200x200.jpg 200w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/03\/Blue-Abstract-Watercolor-Business-Tip-Instagram-Post-24x24.jpg 24w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/03\/Blue-Abstract-Watercolor-Business-Tip-Instagram-Post-48x48.jpg 48w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/03\/Blue-Abstract-Watercolor-Business-Tip-Instagram-Post-96x96.jpg 96w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/03\/Blue-Abstract-Watercolor-Business-Tip-Instagram-Post.jpg 1080w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-don-t-change-the-budget-frequently\">Don&#8217;t Change the Budget Frequently<\/h3>\n\n\n\n<p>Changing your budget frequently will result in re-entering the learning phase and that will delay your optimal performance.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator is-style-dots\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-i-see-a-learning-limited-status-for-my-ads\"><span class=\"ez-toc-section\" id=\"I_See_a_%E2%80%9CLearning_Limited%E2%80%9D_Status_for_My_Ads\"><\/span><strong>I See a \u201cLearning Limited\u201d Status for My Ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Your ad set needs 50 optimization events to happen to exit the learning phase. If your ad set is unlikely to reach that number, you will see this message for your ads. That means your budget can&#8217;t be spent effectively. This can happen anytime: when you create a new ad set or make changes to your ads. Here are some of the reasons this happens:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Small audience size<\/li><li>Low budget&nbsp;<\/li><li>Low bid or cost control<\/li><li>High auction overlap<\/li><li>An infrequent optimization event<\/li><li>Other issues such as running too many ads at the same time<\/li><\/ul>\n\n\n\n<p>By addressing the root of the issue you can get your ads running.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator is-style-dots\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-roomvu-academy wp-block-embed-roomvu-academy\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"1V6X3GYYrk\"><a href=\"https:\/\/www.roomvu.com\/academy\/google-ads-vs-facebook-ads-for-real-estate\/\">Google Ads vs Facebook Ads for Real Estate<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Google Ads vs Facebook Ads for Real Estate&#8221; &#8212; roomvu Academy\" src=\"https:\/\/www.roomvu.com\/academy\/google-ads-vs-facebook-ads-for-real-estate\/embed\/#?secret=sWE1LVN4Pg#?secret=1V6X3GYYrk\" data-secret=\"1V6X3GYYrk\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block hide-this\"><div class=\"schema-faq-section\" id=\"faq-question-1618937974703\"><strong class=\"schema-faq-question\">So What is the Facebook Ads Learning Phase?<\/strong> <p class=\"schema-faq-answer\">The learning phase is a period of time when Facebook learns about your ad set and explores the best way to deliver them. In your ad manager, you will see a \u201cLearning\u201d status for the ads you have just begun to run or have made significant changes. This will take a while and when the learning phase is over, then you can judge if the ad is working or not.<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>When running ads on Facebook, your ads will not perform at their best from day one. In fact, it will take a while before your ads reach their full potential. Many people expect immediate results and get disappointed when they do not see them. This happens because of a period in Facebook ads that is &hellip;<\/p>\n","protected":false},"author":1,"featured_media":11750,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[722,367],"tags":[],"class_list":["post-11736","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-editors_pick","category-real-estate-social-media-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.7 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why Agents Don&#039;t Get Leads from Facebook Ads? What is the Facebook Ads Learning Phase? - roomvu Academy<\/title>\n<meta name=\"description\" content=\"Do your ads Facebook not work? Facebook ads show poor performance in the first few days due to Facebook Ads Learning Phase. 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