Meet Bob Sprague
Based in Loveland, Colorado, Bob is the Managing Broker at Love Northern Colorado Real Estate and a Master-Certified Negotiation Expert. He serves buyers and sellers across the Front Range and has closed 100+ transactions in the last two years. Zillow
One-Month Performance Snapshot <br>(Jun 10 – Jul 9 2025)
| Metric | Result |
|---|---|
| Total video plays | 410.43 K |
| Total video play-time | 2 w 5 d 1 m |
| Total engagements | 155.84 K |
| Link clicks | 32 |
| Page reach | 177.1 K |
“roomvu is very helpful and I’m glad to see where this has gone so far… the Meta account is performing way better.” – Bob Sprague (email excerpt)
Strategy Breakdown
- Plug-and-Post Hyper-Local Videos
Bob schedules roomvu’s ready-made market updates and neighbourhood explainers five times a week, ensuring a constant pipeline of topical content. - Dual-Account Distribution on Meta
He operates separate Facebook & Instagram pages: one branded for listings, the other for community insights. Both push roomvu videos, doubling his organic surface area. - 40-Second Personal Bumpers
For high-interest clips, Bob adds a quick selfie-style intro recorded in-app. Personalised hooks boosted watch-time and comments by ~10× versus plain reposts (internal analytics). - Weekly Boosts with Meta Ads
A modest $5-per-day boost behind his best-performing reel delivered an extra 25 K plays and 4 K engagements—proof that a small spend scales proven creatives. - Relentless Tracking with AddTraffic
Bob pairs roomvu’s dashboard with AddTraffic reports to spot spikes, isolate winning topics, and reinvest budget where it matters.
Why It Worked
- Consistency without burnout – automated posting kept Bob top-of-feed even on busy closing days.
- Personal touch – quick intros humanised otherwise templated videos, building trust fast.
- Channel focus – concentrating on Meta let algorithms compound reach instead of diluting effort.
- Data-led tweaks – weekly report-card loops turned raw metrics into clear next steps.
Steal Bob’s Playbook
| Do this | Or risk this |
|---|---|
| Schedule 5-day roomvu calendar | Sporadic posts that stall follower growth |
| Add a 10-sec intro on key videos | Lower watch-time & weaker brand recall |
| Cross-post to a second Meta page | Missed niches & untapped audiences |
| Allocate a test boost budget | Organic limits on otherwise viral content |
| Review dashboards every Monday | Blind spending and wasted effort |
Results & Takeaways
Bob’s month-one sprint translated to:
- 155 K+ engagements – comments, reactions, shares
- 410 K+ video plays – equivalent to 2.5 million minutes watched
- 177 K reach – a full stadium’s worth of eyeballs
If you’re ready to replicate Bob’s numbers, connect your socials to roomvu, queue your first week of hyper-local videos, and record a quick intro today. Your next 150 K engagements could start tomorrow.