Kristel Grondin, a broker at Maya Florida Realty in West Palm Beach, Florida, joined roomvu with a clear goal. She wanted to own her local market on social media, not with generic posts, but by becoming the face and voice people trust for what is happening in her area.
Kristel is on a Platinum Yearly plan, which gives her access to advanced personalisation, automation, and branding tools. Instead of outsourcing content or spending hours recording and editing, she built a system that makes her look active, present, and in control across all her channels.
This is how she did it.
The challenge
Be visible, be credible, but do not waste time
Like many agents, Kristel knew social media mattered. What she did not want was to become stuck in a daily routine of filming, editing, posting, and guessing what to say.
Her goals were simple and strategic:
- Be recognised as the local expert in West Palm Beach and surrounding areas
- Share hyper-local updates, not generic real estate content
- Show up online as the face and voice behind the brand
- Keep everything fast, simple, and consistent
She did not want social media to feel like a second full-time job.
The turning point
Using roomvu to look active without doing the work
During a roomvu webinar, Kristel explained exactly what made the difference for her.
She wanted to appear like she was always working on her content, even when she was not.
With roomvu, she achieved that.
roomvu automatically generates real estate and hyper-local content, but Kristel took it one step further. Instead of only using the default automated videos, she went into her dashboard and designed her own content strategy.
She decided what she wanted to be known for.
Her strategy
Become the go-to source for what is new in West Palm Beach
Kristel chose a very clear positioning.
She wanted to be the broker who tells people what is coming to their area before everyone else knows.
So she built her content around:
- New construction projects
- New developments in West Palm Beach and Palm Beach Gardens
- Major announcements and local changes
- What is coming next in her Florida markets
One of her examples was sharing news about Vanderbilt University coming to West Palm Beach. Instead of letting that information get lost in the news cycle, she used roomvu to create a video and put her face on it.
She became the person delivering that update.
That is the difference between generic content and authority-building content.
How roomvu made it possible
Automation plus full creative control
Kristel uses roomvu in two powerful ways.
1. Automated content
roomvu keeps her social media active with:
- Hyper-local videos
- Market updates
- Review posts
- Real estate insights
This alone gives her a strong, consistent presence.
2. Custom expert content
Kristel then layers her own expertise on top.
She goes into her content system and creates videos about the topics she cares about. Then she adds her face and voice to those videos. This lets her:
- Control the message
- Match the content to her brand
- Speak directly to her local audience
The result is a feed that feels personal, professional, and local.
Her content mix
Reviews plus hyper-local authority
Kristel does not rely on just one type of post.
Her content calendar blends:
- Client reviews
- Local news and developments
- New construction updates
- Area-specific insights
This creates a powerful combination.
Reviews build trust.
Hyper-local content builds authority.
Together, they position her as the expert people want to work with.
The outcome
A strong local brand that runs on autopilot
Kristel now has a social media presence that works for her every day.
She looks active.
She looks informed.
She looks like the local expert.
All without spending hours creating content.
She shows up as the broker who knows what is happening in West Palm Beach and the surrounding Florida markets. Her audience sees her face, hears her voice, and starts associating her name with local knowledge.
That is exactly what she wanted.
Why Platinum made the difference
Kristel’s Platinum Yearly plan gives her access to the tools that make this possible, including:
- Advanced content automation
- Personalised video creation
- Digital clone and branding tools
- Full control over her content calendar
- A built-in digital business card
Instead of juggling multiple platforms and services, everything runs from one place.
Final thoughts
Kristel Grondin did not use roomvu to post more content.
She used it to build a local brand.
By combining automation with smart personalisation, she turned her social media into a system that positions her as the trusted voice of West Palm Beach real estate.
She looks like she is everywhere, all the time.
And that is exactly the point.