How KIC Realty Equipped Every Agent With Automated Marketing Using roomvu

Case Study

Company

KIC Realty

Location

BC, Alberta & Ontario

Founded

January 2024

Partnership

November 2025

Coverage

Every agent, free

About KIC Realty

KIC Realty launched in January 2024 as a Canadian, agent-owned brokerage built around three values: Knowledge, Integrity, and Community. With offices across British Columbia, Alberta, and Ontario, KIC’s pitch to agents is ownership — join, and you own a piece of the brokerage.

That model puts agent success at the center of everything KIC does. If agents thrive, the brokerage thrives. So when KIC identified consistent marketing as one of the biggest gaps holding agents back, they did not offer a partial solution. They went all in.

The Challenge: Consistent Marketing Across an Entire Roster

Most agents understand the value of showing up consistently online. The problem is time. Between client calls, showings, negotiations, and paperwork, marketing is the first thing to fall off the list. The result is sporadic posting, inconsistent branding, and an online presence that does not reflect the quality of the agent behind it.

For KIC, this was a brokerage-level problem. A roster of agents going quiet on social media is not just a problem for those individual agents. It is a gap in KIC’s collective visibility, a weaker recruiting story, and a missed opportunity to demonstrate what agent-owned means in practice.

KIC needed a solution that worked for every agent on the roster, not just the ones with time or budget to invest in marketing on their own.

The Move: roomvu for Every Agent, Free

In November 2025, KIC made it official. Every KIC REALTOR® got free access to roomvu, across the entire brokerage, all at once.

This was not a pilot program or a perk for top producers. It was a brokerage-wide decision to put automated, branded marketing in the hands of every single agent KIC represents.

“roomvu’s AI capabilities allow our REALTORS® to market smarter, not harder… another step forward in our mission to blend Knowledge, Integrity, and Community with innovation.”
Ron McIntosh, President, KIC Realty

What KIC Deployed

roomvu handles the full marketing workflow for KIC agents. Once set up, the platform produces and publishes content automatically, in each agent’s own brand, on their own channels, on a consistent schedule.

Automated social videos

Branded market updates

Listing promotion

Digital business cards

AI staging

Each piece of content is built from the agent’s own brand and local market data, then posted on a consistent schedule without the agent having to manage it. Agents stay visible while they focus on doing what they are actually good at.

What this means for KIC agents

Branded content goes out automatically, even during busy periods

Market updates are generated and posted without manual work

Listings get promoted across social channels from day one

Every agent has a consistent, professional online presence

No extra tools to manage, no extra time required

The Bigger Picture: What Agent-Owned Actually Means

KIC’s “#WelcomeHome” and “#MoveInWithUs” identity is more than a tagline. It is a promise that the brokerage invests in its agents the same way its agents invest in their clients. Giving every agent access to roomvu is a direct expression of that promise.

For prospective agents evaluating brokerages, the question is always the same: what does this brokerage actually give me? KIC’s answer now includes a fully automated marketing platform, on day one, at no cost to the agent.

That is a recruiting story that writes itself.

roomvu by the Numbers

KIC joins a platform used by real estate and finance professionals across North America. The scale of roomvu’s network reflects how broadly the industry has moved toward automated, AI-driven marketing.

350K+

professionals using roomvu

~65 hrs

saved per agent per month on marketing*

NAR

backed by REACH, the venture arm of the National Association of REALTORS®

*Reported by HousingWire, 2026. Platform-wide figure, not specific to KIC.

The KIC and roomvu partnership has been covered by GlobeNewswire, The Canadian Press, Manila Times, and BriefGlance.

The Takeaway for Brokerages

KIC’s decision is a template other brokerages can follow. The agents who stay consistently visible online are the ones who win listings, attract referrals, and build long-term businesses. A brokerage that makes that consistency effortless for every agent on its roster is a brokerage that agents want to join and stay at.

roomvu makes it possible to deploy that infrastructure across an entire brokerage in one move. KIC did it. The results speak for themselves.

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