What To Do With Leads Roomvu Generates

When roomvu generates a lead, many agents expect the person to be ready to buy or sell immediately. In reality, most leads are early-stage contacts who need time, visibility, and consistent nurturing before they are ready to work with you.

This article explains how the lead journey works, why most leads are not ready right away, and what you should do to activate and convert them using Roomvu’s automated tools and your personal engagement.

Understanding the Lead Funnel

Roomvu helps you capture new leads, but converting them requires moving them through several stages of the lead funnel. Each stage has a different purpose and expectation.

Stage 1: Unaware

People encounter you for the first time. They may see your content, meet you at an open house, or come across your ads. At this point, they do not know who you are.

Stage 2: Connection

This is where Roomvu generates the lead.
Your only goal here is to bring them into your ecosystem.

Examples:

Collect emails at open houses

Have them follow you on social media

Capture basic contact details through Roomvu ads

At this stage, they are not ready to buy or sell yet. They simply entered your world.

Stage 3: Awareness

The priority now is to stay visible so they remember your name. This phase typically lasts 6 to 9 months.

Actions that matter:

Posting consistent, high-value content

Appearing on their feed regularly

Sharing educational, local, and market-relevant updates

Roomvu supports you here by publishing hyper-local content to keep you top-of-mind.

Stage 4: Engagement

This is where lead activation truly begins.

A lead clicks, opens an email, follows your page, or interacts with your content. They enter your CRM journey.

Roomvu’s automated nurture system helps with:

Weekly email newsletters

Auto-sending follow-up content

Reminders and lead notes in CRM Lite

Your role:

Respond when they engage

Start conversations

Build rapport and trust over time

Engagement is the bridge between a passive contact and a future client.

Stage 5: Validation

Before reaching out, people will:

Google your name

Check your social media

Look at your recent posts

Judge whether you appear credible and active

This is why consistent content matters. It strengthens your online presence, which directly impacts whether leads trust you.

Why Most Leads Are Not Ready Immediately

Only a very small percentage of leads are ready to buy or sell right away. Most people are:

Researching

Exploring options

Watching the market

Comparing agents

Getting familiar with your brand

What the Data Shows on Lead Conversion Rates

For the real estate industry the “lead to sale” (i.e. lead becoming a paying client) conversion rate tends to be very low on average: about 0.4% to 1.2%. realoffice360.com

Some sources of “internet leads” (online leads) report typical conversion ranges between 1% and 3.5%. Ylopo

Lead quality and source make a substantial difference. For “lower-intent” online leads (e.g. broad PPC or social-media traffic), conversion tends to be on the lower end (≈ 1%). For “higher-intent” leads (for example from portals, direct inquiries, or warm traffic), conversion can rise to 7–9% under high-performing agents/climates. Ylopo

What “Hot Leads Ready to Take Action Immediately” Typically Means — And How Rare They Are

Using the above data and industry norms:

If you capture 100 online leads via broad awareness campaigns (social ads, content marketing, etc.), statistically only about 1–3 leads (1–3 %) will convert into clients, assuming average follow-up and funnel conversion.

If your leads come from more intent-driven sources (portals, referrals, high-trust ads) and you follow best practices, you might see 7–9 potential clients per 100 leads (7–9 %).

The vast majority — 90 % to 99 %+ of leads — are not “hot” at first. They require nurturing, follow-up, trust-building, education, and multiple touches over time.

Why the Percentage of “Ready-to-Act” Leads is Usually Very Low

Real estate is a high-value, low-frequency purchase: buying a house is a major commitment; most people take time to research and reflect before acting. realoffice360.com

Online leads often enter at the “top of the funnel” — they may know little about you or the market; they need time, content, engagement, and trust building.

Conversion depends heavily on following a structured nurturing process: frequent contact, consistent content delivery, responsiveness, and credibility. Without that, even high-quality leads remain cold.

What This Means for Roomvu Users

Treat each lead generated by Roomvu as a potential, not a guarantee — expect only a small fraction to be ready to act immediately.

Use Roomvu’s automated nurture tools to stay visible — but supplement automation with personal outreach, timely follow-ups, and trust-building interactions.

Focus on lead quality: leads sourced from high-intent channels or with clear purchase/sale signals are more likely to convert than broad awareness-driven leads.

Manage expectations: conversion is a marathon, not a sprint. Most value comes over time, not immediately after lead generation.

What You Should Do After Leads Are Generated

1. Do not expect instant readiness

A lead entering your system is the start of the relationship, not the end.

2. Let Roomvu run the automated nurture

Your leads will:

Receive weekly emails

See your automated posts

Stay in your long-term awareness loop

This keeps you visible without requiring manual effort.

3. Engage personally when they interact

If a lead:

Opens an email

Likes your content

Replies to a message

Visits your page

Use it as an opportunity to:

Start a friendly conversation

Ask what they are looking for

Offer helpful information

Lead activation is a two-way process.

4. Build trust over time

Your consistency creates familiarity, and familiarity builds trust.
Clients choose agents they:

Recognize

Remember

Feel comfortable with

Your long-term presence is what converts leads into real clients.

Summary

Roomvu generates leads so you can fill the top of your funnel. But leads become clients only through consistent nurturing and engagement.

Leads enter at the Connection stage.

Your visibility builds Awareness over months.

Automated nurture and personal outreach create Engagement.

Your online presence supports Validation.

Consistency converts strangers into clients.

roomvu activates leads for you, but your relationship-building completes the process.

If you have questions about nurturing your leads or using Roomvu’s CRM tools, you can contact our support team anytime.