roomvu vs Real Grader: Protect Your Reputation, or Build Your Presence

Both post to your social accounts automatically. But reputation management protects the presence you already have, while roomvu builds it with video in the first place.

The short answer
Real Grader and roomvu both auto-post to your social accounts, and that is about where the similarity ends. Real Grader is a digital-presence and reputation tool: it audits your online footprint, keeps your profiles consistent across Google, Zillow, and Realtor.com, manages your reviews, and posts daily. roomvu is a done-for-you video engine that also covers the pipeline: it turns your market data and listings into branded video and posts it every week, and it includes a CRM, email, landing pages, and lead scoring. If your reputation is a mess and reviews are going unanswered, that is Real Grader. If nobody in your market sees you and your content looks like everyone else’s, that is roomvu.

The category correction

Here is the trap. Both tools say “AI” and both say “automated daily posting,” so agents line them up as if they do the same job and pick the cheaper one. That compares the wrong thing. Automated posting is the one place these two overlap. What actually gets posted, and what each tool is built to fix, is completely different.

Real Grader posts generic, curated social content and focuses on cleaning up and monitoring your online profiles. roomvu creates original, hyperlocal video from your market’s data and your listings, puts your face or your AI avatar in it, and posts it for you. Compare that, and the decision gets easy.

1
It creates the content

Hyperlocal and listing video, not just a posting schedule for generic content.

2
It is yours, and local

Market data for your zone, your face or AI avatar and cloned voice, across seven networks.

3
It does more than post

CRM, email, landing pages, lead scoring, and an AI caller, starting on a free tier.

What each one actually does

roomvu: the done-for-you real estate video and marketing platform

roomvu is an AI video marketing platform for real estate that also runs the pipeline. It generates hyperlocal market-update videos and MLS listing videos from your local data, puts your face, or your AI avatar and cloned voice, in the content, and auto-posts across seven networks every week whether you log in or not. Around that it includes a CRM (plus integrations), email marketing, lead-capturing landing pages, lead scoring that flags your hot leads, an AI Lead Receptionist, and an AI caller. The model is done-for-you: the content is created and distributed without you touching your phone, and it starts on a real $0 free tier.

Real Grader: the digital reputation and profile manager

Real Grader is a digital marketing and reputation system, serving a reported 100,000+ agents. Its core is the DigitalGrader report, which identifies gaps in your branding, reviews, and visibility, plus Instacard, a digital business card that puts your links in one place. On top of that it runs AI social posting to Facebook, Instagram, LinkedIn, and Google Business Profile, and its real strength, reputation management: monitoring your profiles for accuracy and responding to reviews from one central dashboard. It does not create video.

Side by side

A fair comparison shows real wins on both sides. roomvu creates the content Real Grader never makes and matches it on posting, CRM, and email, while Real Grader keeps a genuine edge on reputation, profile cleanup, and coaching.

Capability | roomvu | Real Grader
Content and video (only roomvu)
AI market-update / educational video | ✓ | ✗no video
Auto MLS listing video | ✓ | ✗
AI avatar + cloned voice on camera | ✓ | ✗
Hyperlocal, MLS-driven content | ✓ | ✗generic posts
Content-performance intelligence (350K+ users) | ✓ | ✗
Posting, leads, and email (both platforms)
Automated daily / weekly posting | ✓7 networks | ✓4 networks
Contacts CRM | ✓built-in + integrations | ✓top tier
Lead scoring / hot-lead flags | ✓ | ✗
Email marketing | ✓ | ✓
Reputation, profile, and coaching (Real Grader’s strength)
Reputation / review monitoring and response | ✓½imports Google reviews + testimonials | ✓
Digital profile audit and optimization | ✓½Social Bio Coach | ✓Google, Zillow, Realtor.com
Coaching / community / academy | ✓½onboarding + webinars | ✓

✓ Full capability ✓½ Partial / lighter ✗ Not offered

On channels: roomvu auto-posts to seven networks (Facebook, Instagram, LinkedIn, YouTube, TikTok, X, Google Business). Real Grader posts to four (Facebook, Instagram, LinkedIn, Google Business).

Where Real Grader fits

Be honest about this, because it is real. Real Grader owns a job roomvu only touches lightly.

Your online reputation is the actual problem. Wrong info on your Google Business Profile, a thin Zillow profile, reviews sitting unanswered for months. Real Grader’s DigitalGrader audit and one-dashboard review response are built exactly for that. roomvu imports your Google reviews and testimonials but does not manage responses across platforms.

You want a grade and a checklist across every profile. Real Grader scores your presence across Google, Zillow, and Realtor.com and tells you what to fix. roomvu’s free Social Bio Coach will critique and improve your social profile, but it is a lighter, social-first version of that audit.

You want a coaching academy. Real Grader includes a Digital Branding Academy with daily live trainings. roomvu offers onboarding, support, and education webinars, but not a standalone academy.

The pattern: Real Grader protects and polishes the presence you already have. That is genuinely useful. What it will not do is build that presence, because a pile of clean profiles still needs content going out to get you seen. A wrong phone number on your Google profile is a Real Grader problem. Being invisible in your market is a roomvu one.

Why roomvu wins for most agents

Real Grader posts. But an AI social post with no video, no market data, and no face is the same post every other agent on a generic tool is publishing that week. roomvu’s content is yours and your market’s: market-update videos built from your local MLS data, listing videos generated automatically, your AI avatar and cloned voice narrating, posted across seven networks on a guaranteed weekly calendar. That is the difference between “I’m posting” and “people in my market know who I am.” And because roomvu also carries a CRM, email, landing pages, and lead scoring, it covers most of what Real Grader charges for, plus the video Real Grader never makes.

Bob Sprague of Love Northern Colorado Real Estate reached 220,000 views with no ad spend, by showing up on camera and posting consistently through roomvu. That is one agent’s story, not a guaranteed outcome, but it points at the job roomvu is built for: reputation management protects the presence you have, and video builds the presence in the first place.

On price, straight up

roomvu

Free tier plus monthly plans

Free: $0 · hyperlocal market videos, MLS listing videos, weekly LinkedIn auto-post, VuCard, Social Bio Coach, Contact Cleaner, News2Video, virtual staging, landing pages, AI Page Builder, AI Lead Receptionist, AI Caller

Omni-Presence: $79.99/mo · daily auto-post to 7 networks, AI Portraits and AI Actor videos, Agent DNA voice, Lite CRM with SMS and email follow-ups

Brand Builder: $179.99/mo · most popular; adds AI Twin and talking avatars, voice cloning, WhatsApp and Google Business posting, 100+ languages

Lead Magnet: $349.99/mo · adds guaranteed 100 leads, $2K/yr Meta ad spend, and a dedicated expert running your ads

All plans month-to-month with a 7-day money-back guarantee.

Real Grader

Paid tiers, no free tier

Influencer: $137/mo · Instacard Pro, social management, automated daily posting

Influencer Pro: $197/mo · adds Digital Branding Academy, reputation tools, Constant Contact

Influencer High-Level: $397/mo · adds AI marketing system, funnels, Contacts CRM, reputation management

Annual billing about 17% off. Pricing accessed 2026-07-09.

Here is the part a lot of comparisons get backwards: cheaper is not Real Grader’s win. roomvu’s entry plan ($79.99/mo) is well below Real Grader’s ($137/mo), and roomvu’s free tier already does the core of what Real Grader charges for. VuCard is a digital business card in one link, which is Real Grader’s Instacard, free. Social Bio Coach reviews and improves your profile, which is the spirit of the DigitalGrader audit, free. And real hyperlocal and MLS listing video with weekly auto-posting, the thing Real Grader never does at any price, is in the free tier too. So before you pay $137/mo for a digital card, a profile grade, and generic posting, know that roomvu hands you a digital card, a profile coach, and real video for $0.

The bottom line

Choose roomvu

If your problem is visibility, real, branded, hyperlocal video going out every week without you making it, roomvu is built for exactly that, and it carries the CRM, email, landing pages, and lead scoring around it. You can start free and pay $79.99/mo when you are ready. For most agents, this is the one that moves the needle.

Where Real Grader fits

Real Grader is a strong choice if your online reputation, profile accuracy across Google, Zillow, and Realtor.com, and review response are what is broken, and video is not your priority yet. It protects the presence you have. roomvu builds it, and covers profile coaching lightly through the free Social Bio Coach, so many agents lead with roomvu and add reputation tools only if they need them.

Build the presence, do not just polish it. Start free.