Real Estate Video Marketing: Ultimate Guide for REALTORS® 2024

Recent research indicates real estate listings that include a video get 403% more inquiries. Real estate video marketing cannot be ignored these days. A house is an expensive investment where the purchasing stages of analysis, comparison, and decision making are at their most pronounced. Whatever facilitates this process should be part of the marketing strategy for real estate agents.

Real estate videos are a perfect surrogate for actually visiting a house. They exempt you from the burdens of physical labor and enable you to browse properties in the comfort of your own home. Even if you had unlimited time and energy, showcasing listings in a video is still as good as, if not better than, visiting the place in person. People often prefer watching videos of properties even if they are not planning on buying one soon.

The actual visiting of a property will typically happen when people are serious about buying a house, but videos can be watched by anyone at any time. Videos trigger emotions sparking the desire and will to purchase. Don’t limit your audience to people who are planning to buy a house. Target and stir the heart and minds of everyone!

What is Real Estate Video Marketing

What is Real Estate Video Marketing is the activity where the video is used to promote a property or service, engage an audience on social and digital channels, educate prospects and audience, or otherwise move people along the sales funnel from awareness to purchase. Real Estate agents have been using Real Estate video marketing on a large scale on social media and other channels to educate, inform and create value for their audience.

Why Is Real Estate Video Marketing Important for Agents

Realtors who use videos in their marketing stand out. This distinction gets them more contacts and ultimately more leads them to sell more properties. Real estate ads have traditionally consisted of some written data with a couple of photos. However, online photos are notorious for being unreliable. If you have ever made an online purchase for a gorgeous shirt just to find it completely different upon delivery, you know exactly what we mean. Photos are often unable to convey all the features of a product or in our case a property.

Real estate videos have changed the game. Realtors can show the house rather than just make claims about how beautiful and spacious it is. Furthermore, videos can be watched everywhere and anytime. Giving access regardless of the location of the property and how far it is from the buyer is an undeniable plus for international property sales. Generally, most agents have learned to use videos because they can:

Be more efficient: You can show how big and spacious a property is better in a video.

Get more listings: Sellers prefer to work with agents who use videos on their marketing.

Book more meetings: People have more tendency to open and click on video messages (in emails or social media). Videos get a response three times more than written marketing.

Save time: Realtors create the video once but can use it many times.

Real Estate Video Marketing Stats

Not convinced to invest in video marketing yet? Have a look at these stats:

Videos attract 300% more traffic for nurturing leads.

85% of buyers and sellers prefer to work with a real estate agent that uses real estate videos for marketing.

86% of homebuyers use video to research a particular community.

70% of home buyers watch video house tours.

Based on the 2017 Profile of Home Buyers and Sellers, 39% of homebuyers used websites with embedded video to search for a home, and 56% of them found them “very useful.”

According to the National Association of Realtors 44% of people who want to buy a home start their search online and 73% of sellers have stated they would trust and work with an agent who uses real estate videos in their listings.

Videos get 1200% more shares compared to text ads.

Videos boost purchase intent by 97%.

Using video for marketing grows revenue 49% faster.

According to Facebook, users look at video 5x more than static content.

87% of people would like to see more video from brands.

Types of Videos that Can Be Used in A Real Estate Marketing Campaign

Content marketing is all about creating and distributing valuable and compelling content, appealing to the needs of your focused audience, and driving profitable action. Traditional marketing is telling the world that you are a rock star. Content marketing is showing the world you are one.

This is the age of technology. Anyone with an internet connection can start creating and sharing content. This can be both good and bad. On the one hand, it means we get our hands on an abundance of information and content, but on the other hand, it also means finding valuable content will be harder. Lots and lots of useless content is being produced every day. When marketing as a realtor you have to stand out. Your content needs to be clear, unique, and appealing.

Read more: 49 Real Estate Video Ideas for Lead Generation in 2020

When it comes to creating content in the form of videos you may think of many options and possibilities. However, in the field of real estate, some forms of videos excel over others. Let’s have a look at some:

Real Estate Listing Videos

The listing videos are the true heroes of real estate video marketing. they are pretty efficient at displaying the details of the property if they are made properly. These are aimed at exciting potential customers by presenting eye-catching visuals. Given this aim, it is best to use professional help to create your listing videos to maximize the effect. Listing videos are even more important for your hot properties on the market. When you show off your hottest properties in shiny and professionally made videos you make your most qualified leads move forward to make a deal and your less determined leads ask for more information.

Real Estate Market Update

People are usually interested in the state of the market, how it goes, news, prices, etc. With a real estate market update, you will be giving some facts and figures to inform and educate your audience. This presents you as a professional and knowledgeable agent in the eyes of your specific niche. The ideal way of doing this is to make a market update video EVERY month. This way you present yourself as an expert who can be trusted and consulted should any of your audience need real estate services. Most tech-savvy realtors are already doing this.

Testimonials and Interviews

Written testimonials are a great idea but you know what’s better? A video testimonial. Every once in a while contact some of your previous clients, buyer or seller, and ask them if they would like to sit with you and talk about how they liked working with you. This social proof works better than other sorts of marketing most of the time.

However, you can’t force buyers and sellers you’ve worked with to do this. You have to have a plan ready at the end of every deal you close to ask for some feedback for use in your real estate marketing strategy — and specifically, for your video marketing efforts.

Also, you can ask them to describe the stages they went through to buy or sell their property and show other people what it feels like. Ask them to talk about the problems and issues they faced and how you helped them in that matter. Remember that in this kind of video you let the clients do the bulk of the talking and just guide them through the interview.

Here are other questions you can ask them:

How do you feel right now?

How were you feeling a month ago?

What does this mean for you?

Would you recommend me to a friend? Why?

Such videos are both promotional and educational, providing valuable content for anyone who is contemplating buying or selling a property. Be sure to supply facts and explain the stages they have to go through. Many buyers and sellers have no idea what they will be going through once they make the decision to buy or sell a property.

Home Buying/Selling Tips

Buying or selling a house might look like an easy task for you but for most people, even the most rudimentary and basic principles and how-tos of the process is a big question mark. You can create videos in which you have some FAQ sessions or explain some tips to get your audience started. You will help your audience this way and they will develop a sense of trust in you in return.

The idea of real estate video production might scare you but don’t worry. There are two main reasons people are scared of using creating videos:

They think it is expensive: This might have been true a while ago but now with the variety of different services available the cost to produce professional videos is quite affordable.

They don’t have enough time to plan, shoot and edit the videos: Don’t worry, you can get your video produced professionally quickly.

You can always ask for professional help to create great video content. In fact, we in Roomvu offer affordable and professional real estate video production within 24 hours. Cinematic real estate videos, agent intro videos, and automatic market update videos are some of the services we offer to our customers. Try them now and impress your audience. Stand out!

Best Real Estate Video Ideas

Renovation and Home Maintenance Tips

Your job as a realtor in social media and your website is not confined to selling only. In content marketing, you must first educate and help your customers with valuable information and they might reward you with their business in return. So helping your audience with related topics is a great way to get people to think of you as an expert who can be trusted. Include information on how they can renovate and improve their newly bought house. This also encourages people to buy new homes.

Market News

When things change drastically in the market you can create a market news video in which you try to cover what has happened unexpectedly and discuss the impacts that it will have on the market. This is different from the market update as the latter reviews the whole state of business in real estate whereas the former focuses on special topics. Here you can see some examples:

Educational Real Estate Videos

In these how-to and tips & tricks videos, you are covering the most important questions of your clients. Here are some examples:

Virtual Tours (iGuide and Matterport)

Virtual tours as the name suggest are a simulation of reality on your computer screens. Here you can virtually explore the property and wander around at your own pace. With just a few clicks you can control the 3D representation of the property and examine different parts of the house by the stunning visuals and graphics. Here are examples of iGuide and Matterport:

Real Estate Drone Videos

Thanks to the advances in technology The cost of hiring a real estate drone photographer has dropped dramatically over the last five years—in some places, by as much as 90%, reports the L.A. Times. You can get footage that cost $2,000 in 2015 for only $175 now. That makes it feasible for most properties and affordable for realtors and adds a big value to your marketing efforts. Aerial shots are so impressive and add glamour and awe to the property if combined with great music and professional editing. By providing drone shots for your listings you can stand out in the crowds and get more quality leads in terms of both sellers and buyers.

Agent Info Brand Explainer

When you start marketing with video in real estate your first project should be a video of yourself explaining how you got in the business and what your passions are. You need to look as though you are a person whom the audience can trust. In this video try to present some of the properties you are currently offering so the audience can have an idea about the market you primarily work in. Also, these videos can provide a lot of interesting and useful information on your team members, history, and mission, leaving no details about the brand.

Agent intros/brand promotional videos are the most versatile videos you can use in your marketing plan. They can be the main clip that plays automatically on your YouTube channel, used during listing presentations, played at conferences to present your business, and in many other ways to increase awareness of your brand.

Compared to the other types of videos listed, these videos should be longer in duration. You want to express and present every single positive quality of your brand including why your brand is special and how you are different from others. This load of information cannot be properly forced into a 5-minute video and demands a dedicated loner video.

Client Success Stories

Once you close a deal and help your client sell or buy a property you can ask them to allow you to create a video on their success in their buying or selling. For example, a video showing a family of four posing in front of a sold sign smiling at the camera triggers some desire for the same achievement in your audience and encourages them to do business with you.

Live Videos

Some social media platforms like YouTube, Facebook, and Instagram allow users to go live where they can talk to their audience in video, and on the other hand, the follower can directly talk to them and ask their questions or leave their comments. Thanks to the live nature of these videos and the direct connection, you can make your relationship more meaningful and personal with your audience.

Allow people to express themselves and ask questions, take your time answering people and take a constructive and helpful approach toward people. By saving and sharing the videos you create a solid knowledge base for your new audience and at the same time guarantee more visitors to your next live videos.

It is a good idea to have live sessions while giving a video tour of the listings you present. You can wait for people to show up and once enough people are watching you can start the tour. Allow people to ask their questions and leave their comments and try to answer them instantly in the video. This makes your live videos even more valuable because it mixes listings videos with the real visiting of the place where people can ask their questions.

Special Offer Videos

By special offer, we don’t mean you should give your audience some discount coupon. It can be a piece of valuable content you usually don’t give away something like a limited-time buyer or seller consultation where would charge people normally.

Basically in these types of videos, you use some call-to-actions which lead your audience directly to your website where they visit a landing page in which they should fill up a form for a chance to win. This way you can increase your website’s lead generation’s potential.

Client Update Videos

These videos are exclusively built for the eyes of your client and cannot be played for your niche or general audience. These videos try to wrap up a brief overview of progress. Information like how many people have inquired about the property, how many have privately visited the place, what marketing activities have you started to promote the property etc. For the buyer side, you can make a video and explain what special properties you have found for the buyer based on the criteria they have in mind.

Humorous / Themed Videos

A good sense of humor will not hurt your real estate business. It will help you in your efforts for new clients and tell the story of your brand. Whatever you do, whether you have a natural talent for it, get the idea from memes on the internet, plan ahead, etc., just make sure your wit is not offensive. The purpose of your humor is to lighten things up, not insult or offend anyone.

Holiday or event-themed real estate videos are another great ideas you can put to use which are in line with the previous point. Have a look at the calendar and try to spot the upcoming events. Make videos for those events and post them on your social media channel. People love special holidays and plan for them. Be a part of that.

Quarterly / Yearly Videos

Every year or so you can create a video about your business and tell your audience how it went. You can share the number of deals you closed or how much you made for your agency. Also, you can show the happy images of your clients in their new homes or in front of a sign that reads “sold!” These kinds of videos create positive associations with you and your business, making people more inclined to work with you.

Event Videos

As a realtor, you will be attending different professional or educational events in your career. These events are opportunities to educate your audience and create value. They might find the answers to their question in these videos and this will help make them feel they are special and you care for them. The next time you attend a conference take your tripod with you and record the event. Then use parts of the footage in your next real estate videos and share them on your social media channels.

Turn Past Client Testimonials Into Video Testimonials

There must be some testimonials on your website from your past clients. Due to the importance of the video in conveying messages, it is worth contacting those clients and asking them if they would like to record a testimonial video. Again, remember you can’t force your past clients into this. If they don’t like the idea or won’t bother, go on to the next client.

Property Contract Walkthrough Videos

There is a common experience among all realtors: Your prospect gets the contract and goes dark. If you don’t explain the contract and all the technical jargon, your potential client is left with an ocean of ambiguities and there might be some huge misunderstandings.

Record a video of yourself going through the contract and explaining the important points. Your lead will thank you for that and you increase your odds of a response.

Tips for Promoting Your Real Estate Videos Online

To start your journey in making videos for your real estate business we have provided a few practical tips as follows:

Begin With What you Already Have

Your ultimate goal should be creating professional videos to make the best impression your can and truly stand out. However, don’t wait till then. Start with the basics. Use the images you already have for the properties and turn them to videos that be uploaded to social media and your website. A simple start is better than nothing. This is not a recommendation to shoot bad videos. Consider this a practice with still images for the real deal which is the point below.

Set Aside An Appropriate Budget

As stated above you should aim for creating some quality videos. Ones with professional shots and editing. Once you have learned the ropes, basic videos won’t cut it anymore. This matters because you need to present and show all the details and aesthetics of the property or else why would the buyer like it? A poor video will degrade the value of a property. You should avoid shooting videos unprofessionally for example; where your hand sways around and the sounds are muffled.

Use Descriptive and Researched Titles and Descriptions

When people look for videos on the internet they search for what’s on their minds. Some of these phrases are more common than others. Your job is to find these phrases and use them in your titles and description as this will have a huge impact on your video’s ranking on YouTube. Keywords and relevant phrases used in your videos must be included in the title, meta description, and tags.

Also, an informative title increases the likelihood that your audience will play the video in other social media like Instagram.

Want detailed instructions on YouTube for real estate? Read More: YouTube Ultimate Guide

Always Have a Plan

Creating real estate videos is not something you can do without planning. You can’t just start creating one. First, you need to decide on many factors like the type of the video, where it will be shot, and how it will turn out in the end. Do some research and find the right people who can help you. Try to consider the following points:

What will be your video about?

Who will benefit from your videos?

How will this video impact generating leads?

How long will your videos last?

Who is going to help you create the videos professionally?

Put Your Name, Logo, And Contact Information on the Video

There is no such thing as too much contact information for a realtor. Both sellers and buyers need to get in touch with you easily to do business with and you should make sure you have made this as easy as possible. Put your contact info everywhere including on your videos. It can be in the beginning, during, or at the end of the video and make sure it is clearly visible.

Choose Music That fits the Video

You need to set the right mood for your videos in order to inspire the audience and stir their emotions. However, you can’t just go with the music you listen to in your free time. The music you choose should be uplifting and it should trigger positive feelings and emotions. Instrumental music is an example of a perfect match for real estate videos.

Bring Your Videos to Life

There is more to videos than meets the eyes. Aside from the technicality and level of professionalism of the videos, there is a human aspect to them too. People make decisions with their emotions most of the time even in the case of buying a house. That’s why you need to tell a story in your videos. Reciting a list of features and figures won’t cut it.

Get 360

Videos are great. Much better than images. They convey a lot of ideas and details. However, there is a problem with the videos. When you watch a video you have no control over what you see. You have to follow the camera around and cannot move it to where you would like to look. This is where virtual tours come into play. Although a bit different in nature from videos, virtual tours use the same visual elements as the videos with only the formatting being different.

Sell The Neighborhood and the Lifestyle

If you ask around randomly, you will find out that when it comes to buying a house sometimes the neighborhood is more important than the property itself. In fact, people are willing to compromise on the property but not on the neighborhood. Therefore, realtors should think beyond property and include the neighborhood and lifestyle in the videos.

Set aside a part of your shooting plans to explore the market. You can hire a professional videographer (your best shot) who can spend a while capturing footage of remarkable establishments, recreational facilities, developments, and other facets of your market, or ask a friend to do so. You can even do it yourself. Later you can include these shots in your listing videos.

Keep Your Video Under 5 Minutes

You don’t get a lot of time to do your magic in a video so you need to keep your videos short or else you will lose attention and your audience will get bored. According to research, an average video retains only 37% of viewers to the last second. Make those minutes count! Other research finds that a span of 2 minutes is the best length for online videos and generates the most engagement.

There is an exception though. If you are going to upload your video on YouTube, the longer your video is, the higher rank it gets in search results. There is a workaround though. Try to convey your message before the 5th-minute mark and spend the remaining minutes for details and figures.

Take Advantage of the most Powerful Video Sharing Platform: YouTube

Google is the number 1 search engine in the world and it owns YouTube. This means YouTube is perfectly integrated into Google’s search engine and given the right settings and measures, once people Google real estate services your content can show up in the search results. Furthermore:

YouTube now has 2 billion monthly users, who watch 250 million hours of videos daily.

YouTube gets over 30 million visitors every day.

Almost 5 billion videos are watched on YouTube every single day.

If you need to maximize your reach you must create a YouTube Channel and post your videos, there too.

Read More: Create a YouTube Channel for your Real Estate Business in 6 Steps

Use CTA Links Directly in Your Videos

Regardless of the platform you upload your videos to, make sure you always include Call-to-Action links where possible. These links should ask the customer to do something, like linking them back to your website or YouTube channel or social media accounts. If you manage to make your points and prove the value of your services, you will get some decent leads.

Check the video below and see how Propertygrams use CTAs at the end of the video together with Cards and End screens.

Use Video in Your Email Campaigns Targeting Top-Tier Prospects

Create some visual content including compelling community videos or interviews with local businesses to your most qualified leads and give them a better sense of your expertise. This will increase your chances of engagement.

Promote Your Videos on Social Media

Videos are an essential part of social media and have a long reach so make sure you promote your created videos on each of your social media channels. YouTube, Twitter, Instagram, and LinkedIn are some of the most popular platforms these days. Videos you don’t promote are as useful as no videos at all.

Read more: Social Media for Real Estate Agents – The Ultimate Guide for REALTORS® 2020

Create Q&A and Micro-advice Videos

You might have already posted some written content with tips on buying and selling. That’s a great idea as people search for such content online. What’s even better is a video version of such tips. These can be pretty casual and shot everywhere even in your office. Go through the written content on your website, comments, and questions on your social media account and pick the most important points and present them one by one in short videos in a mini-series fashion.

Use Your Videos in Paid ads to Increase Awareness

To accelerate your marketing process, analyze your best-performing videos on social media like YouTube and Facebook. Then pick the best ones in an ad format and promote them in paid services like Facebook Ads or Google AdWords.

Grow Your Real Estate Business With Videos

There is one big mistake you can make in video marketing and that’s not having a strategy. Just like any other field in content marketing, you must have developed a strategy. Without one you are lost and will not get anywhere. The reason many people don’t get optimum results with their videos is that they are just randomly creating videos. Your video marketing for real estate agents strategy should consist of some elements as follows:

Goal: First of all, you have to decide what you are going to achieve by creating videos. Making video content just because everybody else is doing so is not a valid reason. You need to define a specific goal. “I want to sell stuff” is not going to help you as it is too general. Goals like driving traffic to the check-out page on your website or reaching 10% conversion rate are some good examples of specific goals. Your goals can be about:

Social engagement

Brand Awareness

Event Promotion

Recruitment

Direct sales

Audience: A common mistake people make with content marketing is assuming they should target all people in their marketing to maximize the reach. There is nothing further from the truth. You should have your own specific niche that has something in common and are looking for your specific services. The audience has a key impact on your messaging.

To choose your audience consider interests and behavior alongside demographics. Keep it in mind that for every target audience you need a separate video. You can’t use the same video for different people with different interests, hobbies, and priorities.

Message: Each of your videos should have a singular and clear message. To define your message, think about what you have to say to your audience and what your audience wants to hear. Now combine these two and you have got yourself a message. Don’t forget your content should be about the audience and their needs. Your audience doesn’t care about you. They care about themselves. Don’t try to include more than one message as it will confuse the viewer.

Format: What kind of video are you going to make? You should be very careful not to mix different videos together as it will look unprofessional. Your video can serve the following purposes:

Educate

Entertain

Explain a product or service

Increase awareness

Creativity: You need to get creative with video creation and decide the impact it will have on your audience. For example, if you are trying to promote something you need to create a sense of excitement in the audience. Now what kind of music will induce a sense of excitement? Probably uplifting music. Let your imagination wander. Just keep it positive.

Real Estate Videos Technical Requirements

Quality: You are trying to inspire people and induce positive feelings in them. Positive associations with a service or products are the main drive for buying things in people. Bad quality footage which is dim and shaky not only will look unprofessional but also it will not convey positive messages.

Onscreen text and details: While you are creating a video it is a good idea to put important details or even captions on the screen. Remember that your target audience might be viewing your video in the office or while commuting to and from work. As a result, they may not have the sound of the video and they would need captions. First of all, give people enough time to read the captions and don’t say more than 5 words per second. Second, make sure the captions are clearly visible.

Consistency in design: You need to have your own visual brand and character as well to make yourself more recognizable. So, while creating your video try to use the same colors and fonts for all your videos and keep it consistent. Don’t make each video with a completely new design. See how Propertygrams uses the same design and theme for all their videos.

Music: As mentioned earlier the music on your videos should relate to the content and the goal and the message of the video. always go for uplifting music. Remember it is not okay to put the music you personally like on the videos. Check the music in the following video.

Social Media Video Requirements

Each of the social media platforms has its own requirements although they have many similarities. There are some points that apply to them. Later we will discuss each platform in detail:

It is easy to get lost in the noise. Your video can easily be buried under the huge loads of content produced by other users. Make sure you take necessary steps to optimize your video for search engines and internal search engines inherent to social media platforms.

Read More: YouTube for Real Estate Agents: The Ultimate Guide 2020

Upload your videos directly to each social media platform instead of uploading on one and linking to it from other platforms. By doing so you increase your chances of being shown by the video suggesting algorithm of the platform.

If you are going to advertise your service by a video, do it where your niche hangs out. You need to discover how your niche behaves, which platform they use more and when they are most active.

Keep an eye on the user’s comments and respond to them as soon as possible. In order to get an idea of the quality of service, most users go through the comments to see what others had to say and how the company handled them. Don’t leave the users feeling unattended.

Real estate video for Facebook

Facebook has a huge user base which goes up to 2.6 billion monthly active users as of the first quarter of 2020. You can find all kinds of audiences on Facebook and should put it on your priority list. Your style and tone in the video can be entertainment, education, or business. Try to keep your videos short on Facebook. Around 1 minute is the ideal length. In terms of the minimum technical requirements consider the following:

Square Video | 600 × 600 pixels | 1:1 aspect ratio | 240 minutes max
Horizontal Video | 600 × 315 pixels | 1:9:1 aspect ratio | 240 minutes max
Vertical Video | 600 × 750 pixels | 4:5 aspect ratio | 240 minutes max

Try to use the .mp4 file format. The file size limit is 4GB but we doubt you will ever need to use all that allowed space.

Read more: Facebook for Real Estate 2020: The Ultimate Guide for REALTORS®

Real Estate Video for Instagram

Instagram is a fun platform with huge potential for promotional purposes. As a matter of fact, it can be the best social media platform for product discovery and offer a high conversion rate. Compared to Facebook, it has a younger audience. As of June 2018, Instagram has reached the 1 billion monthly active user mark.

Square Video | 600 × 600 pixels | 1:1 aspect ratio | 60 seconds max
Horizontal Video | 600 × 315 pixels | 1:9:1 aspect ratio | 60 seconds max
Vertical Video | 600 × 750 pixels | 4:5 aspect ratio | 60 seconds max

Your videos can be uploaded in .mp4 and .mov format and the maximum file size allowed is 50MB.

Read more: Using Instagram for Real Estate 2020 – The Ultimate Guide for REALTORS®

Real Estate Video for Twitter

Twitter is a casual and purposeful social media platform with more than 330 million monthly active users. The users on Twitter are so passionate and love Twitter.

Square Video | 600 × 600 pixels | 1:1 aspect ratio | 2:20 max
Horizontal Video | 1280 × 720 pixels | 16:9 aspect ratio | 2:20 max

Real Estate Video for LinkedIn

LinkedIn is a professional, educational and informational social media platform with a growing number of 260 million monthly active users . People on LinkedIn use the platform for serious purposes and you can find some quality leads there if you define your niche well and provide valuable content in the form of a video.

Read more: LinkedIn for Real Estate Agents: The Ultimate Guide for REALTORS® in 2020

Horizontal Video | 1440 × 1080 pixels | 1.33:1 aspect ratio | 30 minutes max

Nowadays, using real estate videos is not an option. It is a must. There are plenty of benefits to videos in marketing and the above are just a portion of what you can get out of them. Start your video marketing today and make some quality leads for yourself. If you wish there is always some professional help available too. We in Roomvu are more than happy to get you started and help you along the way.

*Featured image by Free-Photos from Pixabay

Read More: How can roomvu Help you Make Your Real Estate Videos?

Examples of Successful Real Estate Video Marketing Campaigns

Here are a few examples of successful Real Estate video marketing campaigns by some of the greatest agents in Canada and the USA.

Here is some more video from Nira Jayez from 88West Realty.

Fanally we have this video from Ali Bolourchi from Excel Realy.

How to Produce High-Quality Real Estate Videos on A Budget

Creating quality videos for real estate takes +10 hours and requires lots of skills and equipment. This might not seem like a big deal for more tech-savvy agents but other agents need to invest a lot in the process. We at roomvu have provided agents with an easy solution. roomvu Content Factory creates high-quality videos using up-to-date and accurate data that can be shared easily across social media platforms. If you do not have the time for social media, don’t worry, we have got your back. Our fully automated calendar allows you to schedule and publish your content regularly and consistently for an affordable price.

How does video help sell real estate?
Be more efficient: You can show how big and spacious property is better in a video.
Get more listings: Sellers prefer to work with agents who use videos in their marketing.
Book more meetings: People have more tendency to open and click on video messages (in emails or social media) and videos get a response three times more than written marketing.
Save time: Realtors create the video once but can use it many times.