Insurance Social Media Content: Build Trust, Visibility & Leads

Insurance Social Media Content: Educate & Prove

Effective insurance social media content helps agents earn trust and drive qualified leads.
Start with value. Share bite-sized explainers on coverage basics, deductibles, and claims timelines.
Show proof. Post client testimonials (with permission) and quick case studies that highlight outcomes, not features.

Insurance Social Media Content: Formats & Cadence

Vary formats

Insurance social media content performs best as short videos, carousels, and infographics with clear CTAs and branded visuals.

Be consistent

Publish on a reliable cadence and repurpose FAQs into weekly tips. Align posts with seasonal risks like storms, renewals, or tax deadlines.

Insurance Social Media Content: Targeting & Compliance

Localize and niche

Tailor posts to homeowners, renters, small businesses, or drivers in your area.
Optimize search. Include “home insurance,” “life insurance,” and city in captions and alt text. Use relevant, specific hashtags.

Stay compliant

Avoid personal data, get consent, and link disclosures when discussing coverage or savings.
Measure and refine. Track reach, saves, profile clicks, and inquiries. Use analytics to inform topics and posting times consistently.

Close the loop

Drive traffic to quote forms, appointment links, or chat. Insurance social media content should guide followers from awareness to action.