The Importance of Visual Content in Real Estate

In this blog post, we will be talking about the importance of having visual content in real estate as it helps buyers make a purchase decision faster and more accurately.

The buyers are smart, and with technology, in their hands, it becomes all the more complex to catch their attention in the myriad of information that they are surrounded with. That’s why it is important for a real estate agent to appeal to the visual senses of a buyer.

It’s no brainer to know that virtual content appeals the most of our senses. Stunning visual content is the key to selling more in the real estate market. A buyer may not always be in a position to keep visit the property, and not to ignore that 90% of buyers start looking online where you have only a few moments to catch a buyer’s attention. A handy 360° virtual tour at that point of time can immediately help them relate to the property they might be interested in.

As a real estate agent, it is your responsibility to provide content that is worth remembering.

When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later.

— Hubspot Blog On Visual Content Marketing

Here are some visual marketing strategies to sell more properties

Professional Photography

Hire a professional photographer and maintain a database of high-resolution pictures that you can use in your website, social media, emails, and blogs. A picture is a worth a thousand words

Virtual Tours

Many realtors to-date shy away from creating videos as it takes a lot of time to create a video that speaks quality. But you don’t need to do it yourself. You can create slideshows of professional photographs that act as a brilliant virtual tour of the home. There are even online free services that you can use for the same. Just upload the images and you’ll have your stunning virtual tour ready to share on all your online marketing platforms. To know more about real estate content marketing read our blog

Be Active Online

We have seen many social media profiles that are just namesake, especially in the real estate segment. Social media has the potential to drive up to 58% of total web traffic if used actively. Sharing pictures and videos on the social profile increases harness the viral nature of the platform and reach your target audience.

Virtual Home Staging

Home staging is not new but did you know that homes that are staged sell 75% faster than those that are not. You can even opt for virtual staging, and display the ultimate visual experience for a buyer. Imagine allowing a buyer to place a virtual couch, coffee table, TV cabinet and work the area around with them. Now that will be quite an impression!

Your Website

A website can be a great sales tool provided you choose to invest in making a high-quality website that is visually pleasing and offers great user experience. An optimized site that loads fast is a key to retain users.

47 percent of visitors expect a website to load in less than 2 seconds, and 40 percent of visitors will leave the website if the loading process takes more than 3 seconds.

– Kissmetrics

It is clear that we need to put our best foot forward. Give a solid first impression by appealing to your client’s visual senses.

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What is the power of visual content?
It’s no brainer to know that virtual content appeals the most of our senses. Stunning visual content is the key to selling more in the real estate market. A buyer may not always be in a position to keep visit the property, and not to ignore that 90% of buyers start looking online where you have only a few moments to catch a buyer’s attention. A handy 360° virtual tour at that point of time can immediately help them relate to the property they might be interested in.