Real Estate Email Marketing to Boost Email Open Rate

Marketing your real estate agency is as crucial as marketing the property that is for sale. As a realtor, your recognition is vital to you. It is important to be connected to your audience when it comes to brand recognition. Email marketing is the most engaging Real estate marketing idea that you can deploy as part of your brand outreach program.

The idea here is to not to sell your product but to sell value. Nurturing a business relationship helps in reaching the success point for a real estate business, as 80% of your business is through your referral network or old clients.

As simple as it may sound but to create a real estate newsletter is a tasking activity. The email and the content quality are the key factors in determining the higher open rate for any email marketing campaign. Below are some email marketing ideas for your real estate business

Email Marketing Ideas for Real Estate to Boost Email Open Rate

5 Email Marketing Ideas For Real Estate Business

Insurance Help

A homebuyer is also concerned about the safety and security of his house. An email from a realtor offering some good advice on home insurance like “key things to know before buying house insurance”, “an update on the housing insurance market”, and likewise, will portray you as a concerned seller thinking in the best interest of their client. So go ahead and start planning this campaign.

Home Upgrades

Being someone who has seen thousands of beautifully staged homes definitely gives you leverage on someone who is knowledgeable about offering advice on designing and styling tips for the home. This kind of content always attracts the curiosity bug in the mind of readers.

Event Events & Deals in Neighbourhood

Giving information on local or neighborhood events is one of the emails that gathers the highest amount of open rate for email. We are all interested in knowing about upcoming events in the neighborhood, and an email listing about these events and what to do and expect there will raise the curiosity of your users. Plus these have the highest chances to get shared on social media, so you have a chance to build your email list with this kind of content. To know more about it please read our social media marketing for real estate guide.

How To’s

We are always looking for How To’s for some reason or the other. For someone who has purchased a home or office recently, an email like, minimalistic space design, best storage solutions, natural carpet care, color combination to keep the mind uplifted, creative walls, etc, all serve as an easily digestible content.

To Do’s

Who doesn’t love a handy checklist? Have a checklist designed for potential buyers like “presale checklist” stating a list of items to verify and check before investing. You will have one of the highest email open rates with such content.

Having a piece of content written and sending it across is one part of the story, but how valuable your content is to the reader is the measure of success to your email marketing campaign