Using Facebook To Sell Homes: How To Generate Leads

In this article, we will be talking about how realtors can generate leads and use Facebook to sell homes.

Most real estate agents do not utilize Facebook as a platform to generate leads, and instead, end up using it just as a branding platform. We are more worried about how many likes we have on our business page rather than actually focusing on having an engaged audience.

Homebuyers or property investor are consuming information on Facebook, and not just rely on Google search. The engagements and community approach on Facebook is something that really attracts these potential buyers. Here are some ways you can generate leads on FB as a realtor

Using Facebook to Sell Homes

Run Highly Targeted Ads

It will be worth spending a few dollars on Facebook to run a highly targeted campaign. With Facebook Ads, one has the ability to choose demographics, behavior, interest groups, that one wants to target. Here is how:

Location Targeting

Switch to location targeting, and you can choose the cities and areas that you identify with. You will also increase the targeting area size and extend your targeting boundary with precision.

Location Targeting Facebook

Demographic Targeting on Income

Under the demographic setting, select the income group that you want to target. This is further narrow down your reach to find your more ideal target.

Income Targeting Facebook

Targeting Via Home Ownership Status

Yet another filtering option under demographic targeting. Here you can select first-time buyers, homeowners, renters. Make sure you are not targeting homeowners asking to buy another home. Unless you have a specific strategy to target homeowners, make sure that you are selecting home renters to target people who want to buy a home.

Homeowner Targeting for Real Estate Agents

Use Attractive Videos

Videos can bring any property listing to life. An attractive video helps in the decision-making process for a home buyer. From video tours to 360° videos, both find a way into a buyers’ mind and help them relate and identify to the property more. The property listing with videos receives 403% more inquiries than those without.

Product Carousel for Listing

Use a carousel based ad format for Facebook ads. Carousels have high visual appeal and encourage a user to click through it to gather more information. It is highly likely that a product carousel will generate higher CTR and conversions for your inventory.

Real Estate Carousal Ad for Facebook

Use Testimonials

Nothing is as valuable as a genuine testimonial, that gives validation to your work. Imagine you have just sold a house to newlyweds and they give you great non-biased review. Use this testimonial to share with your audience, and also highlight these in your ad copy in your Facebook campaigns.

Talk Value than Just Property

It is easy to brag about your property and share attractive graphics and visuals. However, you can give your audience more value by giving them important insights and tips on home decor, the use of light, responsible energy consumption, and many more. Sharing an informative blog article, or attractive infographics increases engagement levels and gives them a chance to talk.

Using Facebook to sell homes: Final Words

To conclude, Facebook is a powerful tool. Spend some time familiarizing yourself with its features and you’ll be awesome at your business and in no time gain that trust that every real estate agent wants to have from its clients. Using Facebook to sell homes is just one of the great advantages the platform offers.